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148 – Gyi Tsakalakis – How to Promote Your Law Firm With Digital Legal Marketing Expert Gyi Tsakalakis

Marketing a law practice is different from other types of businesses, due to things such as unique ethical considerations and the referral aspect.

On this episode of Trial Lawyer Nation, Michael Cowen is joined by Gyi Tsakalakis, President and Co-Founder of AttorneySync, a digital legal marketing agency. A former trial lawyer from Southeast Michigan, Gyi is also the co-host of the Lunch Hour Legal Marketing podcast.   

Tune in to hear Gyi’s practical tips on how you can more effectively market and promote your law firm, both online and through more traditional channels, including if you’re working with a limited budget. Gyi also covers the importance of building relationships in the local community, how to ask for reviews, and how to gain a competitive edge. 

Don’t miss out! Michael’s book, Big Rig Justice: A Comprehensive Guide to Maximizing Value in Truck Accident Cases is now available!

Featured Guest

Name: Gyi Tsakalakis 

About: Gyi Tsakalakis is a lawyer, entrepreneur, and co-founder of AttorneySync, as well as the co-host, along with Conrad Saam, of the Lunch Hour Legal Marketing podcast.

Company: AttorneySync

Connect: LinkedIn 

Episode Highlights 

[2:26] Marketing for legal services vs. other businesses. There are unique considerations to marketing a law practice, such as ethical considerations, among others. 

[5:33] Promoting your law firm on a budget. Lawyers should look for ways to cross promote in their community, including building relationships with local business leaders and organizations, sponsoring events, and getting involved in educational programs.

[12:09] The importance of demonstrating subject matter expertise. Testimonials, business profiles, and endorsements from other lawyers can validate your expertise.

[29:49] Online reviews for a referral-based practice. When other firms refer clients to you, they will check your reviews. Gyi suggests what lawyers can do if they receive a negative review. 

[39:01] Building relationships. When you’re just starting out, you have more time than money. So use that time to build relationships, talk to people, and focus on providing great service.  

[49:47] Lunch Hour Legal Marketing podcast. Gyi and co-host Conrad Saam have a podcast that is available on the Legal Talk Network, Apple Podcasts, Spotify, YouTube, and Google Podcasts

[51:39] Annual trucking seminar. Registration is open for Michael Cowen’s Big Rig Boot Camp taking place on July 12, 2024.

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In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.

Produced and Sponsored by LawPods.

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