In this episode of Trial Lawyer Nation, Michael talks with acclaimed commercial motor vehicle trial attorney, Joe Fried, about his journey of going from 0 to 60 in becoming a trucking industry subject matter expert.
Joe’s calling to enter the field came from some unexpected sources as he explains to Michael the barrage of signs that led him to become a subject matter expert after finishing a large book of business against the Ford Motor Company. Joe describes the evolution of his role as a lawyer and the number one fear that was used as a driving force in his success.
On a larger scale, Joe encourages others to think beyond the boundaries of a case to serve a greater good by doing what’s right not only for the families affected but also what’s right for the industry and the families that can avoid having the same happen to them.
Throughout the podcast, the topic of hyper-specialization is explained both from the positive perspectives of becoming the only person who understands such a narrow subject, but also the trade-offs and sacrifices that need to be made in doing so with your practice. Joe also emphasizes the importance of inclusivity in the industry and using that mantra as a resource instead of something to be afraid of as he gives listeners a generous offer.
Background on Joseph A. Fried:
Joe Fried is one of only a few lawyers in America who limits his legal practice to handling truck and other commercial motor vehicle crash cases. Based out of Atlanta Georgia, Joe has handled commercial motor vehicle crash cases in over 30 States and has helped recover more than $500 million for clients. He holds several record settlements and verdict.
When he is not actually handling cases, Joe is writing about and teaching other lawyers how to get the best results possible in commercial motor vehicle crash cases. He has authored books, book chapters, peer-reviewed articles and a Trial Guides DVD specific to this unique field and has given over 250 presentations around the Country specific to this field.
Joe is a nationally recognized leader in trucking litigation. He is the founder and Founding Director of the Academy of Truck Accident Attorneys, immediate past chair of the American Association of Justice Trucking Litigation Group, and President of the National Trial Lawyers Trucking Division.
Joe brings a diverse background to each case. He is a former judge and police officer, has real-world training in accident investigation and reconstruction, physics, engineering, and human factors. At the same time, Joe has hundreds of hours of training in psychodrama, neurolinguistics and story development and is known for his unique ability to find and tell the compelling human story that underlies each of his cases.
For more on Joe Fried visit: https://www.frg-law.com/the-firm/joseph-a-fried/
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By Michael Cowen — 1 year ago(6 votes, average: 4.83 out of 5)
In this episode of Trial Lawyer Nation, Michael Cowen sits down with an accomplished trial attorney, Jack Zinda, for an inside look at his bustling personal injury law practice. Built from the ground up in a county where seemingly no one wanted to start a law office because the juries are so conservative, Jack has built his practice up to include 3 offices with 63 people on his team, 23 of which are lawyers.
Jack’s humble beginnings working in his father’s restaurant washing dishes and waiting tables, contributed to him becoming a great trial lawyer by teaching him to learn how to talk to people, which he says was “great training.” Michael admits that he actually looks for “waiting tables” on the resumes of his potential lawyers as he understands that such experience comes with being able to deal with people, even when they are being unreasonable, among other reasons.
As they dig in deeper to Jack’s practice, he directly correlates the growth of business to an exercise he did after reading the book “The E Myth” where he laid out a plan for where he wanted his firm to be in the future and worked backward from there in order to develop a plan of action. He also made sure to account for his core values and not giving up practicing law seeing as one of his top motivators for getting into Personal Injury law was to help people, and he never wanted to lose that. Michael and Jack also talk through their views regarding the use of consultants and how egos sometimes get in the way of success in this industry. Jack makes it extremely clear that “none of what [he’s] done is original” and that he’s simply taken what he has learned from others and built upon it to become successful. It also, from Jack’s perspective, comes down to the systems that get put in place and following them consistently; an example being that each lawyer in his firm is highly encouraged to attend two networking events per week in order to continue to build relationships.
As Jack reflects on the continued growth of his practice over the years, one of the most important decisions he discovered was who he hired to work at his firm. To prove his point, he describes the scenario where if you hire the most brilliant and amazing people to work for you in every aspect of your business and you have poor systems in place, chances are that you will likely still be successful. Whereas, even if you have the most robust and well-oiled systems in place, if you hire people who are unmotivated and don’t want to work hard, you are likely to fail. He goes on to say that even experience can be overrated when looking to hire someone. At the core, when looking to add people to your organization, people need to be hungry and driven, they need to be smart and organized, and they need to be hard working. Michael and Jack also talk through their hiring processes to get the “right people” into their firm. Surprisingly, the interview has very little to do with it and sometimes… neither does a candidate’s aspirations of working with your firm!
The conversation shifts to internal systems where Jack has gone so far as to hire a developer to create their case management system to his specifications. And not only has he found it to be a great way to customize his practice to run the way he wants it to but also works as a great training tool for everyone in his firm, even the most seasoned attorneys. Jack points out that even the simplest of things go into the firm’s checklists and procedures such as “read the local rules,” which, as easy as that might sound, he points out that it can be vital when working in as many jurisdictions as his firm does. Jack has also raised the bar on training and development within his firm by creating a position that solely focuses on it. Listening to Jack’s description of how he came up with and implemented this position is likely to deliver shock and awe to anyone who runs a firm, as it did for Michael during this podcast.
Michael wraps up the podcast with the question that is likely on everyone’s mind – How much of a “life” do you get to have, running a firm of this size and as successful as yours? Jack boils it down to really deciding what success means to you, first and foremost. What do you want to get out of the practice (note the sentiment of beginning with the end in mind)? Jack explains that he sets hard and fast rules on family time and personal time and has become VERY intentional about it, down to the alarm on his phone that goes off at 6 pm that reminds him to “go home.” Michael points out that there is also a difference between being in the room with your kids and being present with your kids. Jack goes on to describe how he turns off his phone when he gets home and puts it in a drawer, making it harder for him to somehow “find” it back in his hands, IE: working when he shouldn’t. “Willpower is overrated. I think you’ve got to set yourself up for success by setting the atmosphere to do what you want to do in order to be successful,” which is certainly a great mantra for us all to take away from this conversation with Jack.
John C. (Jack) Zinda is the founder and senior trial lawyer at Zinda Law Group.
Jack has served as lead attorney on a wide range of complex catastrophic injury cases across the United States, including:
- Fire death cases
- Gas explosions
- Wrongful deaths
- Governmental torts, including wrongful death cases caused by law enforcement
- Federal tort claims act cases
- Traumatic brain injury cases
- Commercial litigation
- Motor vehicle collisions
- Premises liability
- Interstate 18-wheeler collisions
- Product liability
As a trial attorney, Jack takes tremendous pride in giving a voice to individuals and families who need help battling Fortune 500 companies and large insurance conglomerates. His firm balances aggression with a strategy to maximize the outcome for clients, and every case is handled with a focus on getting ready for trial. He also knows the importance of communicating with his clients and ensures that they are part of the process. He is dedicated to always putting the needs of his clients first.
A native Texan, Jack graduated with a bachelor’s degree in business and political science from Southwestern University, where he distinguished himself as president of the Interfraternal Council and as a member of the Student Congress, the Student Judiciary, Phi Delta Theta, and the Pirates basketball team.
Jack went on to earn his Juris Doctorate from the prestigious Baylor University School of Law, which is perennially ranked as one of the top law schools for trial advocacy in the nation by U.S. News & World Report. While there, he was one of the finalists in the Bob and Karen Wortham Practice Court Competition.
Over the years, Jack has earned a reputation as a thought leader in the legal industry, and he has been featured as a speaker for numerous groups across the country, including the Brain Injury Association of Texas, the Williamson County Bar Association, and Mothers Against Drunk Driving.
Jack has also benefited his professional community through leadership positions in a variety of legal organizations. He has served as president of the Capital Area Trial Lawyers Association, as a member of the board of directors of the Texas Trial Lawyers Association, and as a member of the American Association for Justice, the Texas Bar Association, the Austin Bar Association, and WCBA. He is also involved with a number of consumer advocacy organizations.Post Views: 6,821
By Michael Cowen — 2 years ago(2 votes, average: 5.00 out of 5)
In this episode of Trial Lawyer Nation, Michael Cowen sits down with Devin Herz, Chief Creative Consultant and Founder of Dynamic Marketing Consultants (DMC), along with the Marketing Director of Cowen | Rodriguez | Peacock, Delisi Friday. Devin describes his passion for marketing from a very young age as he watched his family build a small empire of retail stores taking particular notice of the marketing that made them so successful and later leveraging his creative genes and marketing strategies to help businesses multiply their revenues.
Devin talks through how his firm prides itself on developing marketing initiatives that stand out from the average industry niched pieces and credits some of their versatility to the fact that they don’t just work with attorneys, which helps to keep things fresh. When asked by Michael about the “silver bullet” of marketing that will bring in all the cases he needs to retire in a matter of years, Devin points out several realistic views that can achieve the same result and mentions if there were such a “bullet,” we’d all likely be retired already.
Seeing as the Trial Lawyer Nation podcast is aimed at personal injury lawyers, Devin is asked about the marketing tactics he’s seen that have worked and not worked in this specific industry to which he gives the example of looking at a website. He describes the differences between a legal firm’s website that is just like all the rest, touting the attorney’s credentials, and how they’re the best and will win every case; versus one that speaks more to the intended audience on a human level while balancing the authority-building credentials, which ultimately projects a much more successful image of that firm. Delisi also points toward delivering a consistent message to your audience, citing a recent referral from an attorney they have been marketing to for a long time whom they are now excited to work with more regularly. “It’s the marathon, not the sprint” as Devin puts it. And Delisi applies this same thought process to the attorneys who advertise with bus wraps and billboards. Michael agrees with both as he recalls the different “slow burn” strategies he’s implemented with Dynamic Marketing Consultants over the years that have proven to be successful at varying rates.
Devin describes the prioritization of audiences and the group that most attorneys, and business owners in general, tend to overlook when determining the best ROI for their practice. This parlays nicely with his discussion with Michael for those who may not have a 6-figure marketing budget, where Devin describes the internal marketing processes that are important to have in place and refined BEFORE targeting tons of new clients or cases.
The topic of social media also comes up, as the three discuss the importance of being relatable online in an era where every potential new client does their due diligence before calling a lawyer. Delisi talks about being personable because “someone is going to call you if they feel like they can actually relate to you.” Michael is of the same opinion sharing the importance of not always being about business and Devin eloquently states “social media is called ‘social media’ for a reason.” With social media being a necessity for lawyers, the conversation transitions into the different ways to automate this marketing technique and topics (like politics) to be careful discussing.
Michael and Delisi conclude the episode with a look back at how they started working together with DMC and the trials and tribulations they went through (like the split testing “trial by fire” of having multiple firms market an event), before partnering with DMC in a substantial way to become a valuable extension of their marketing team.
Background on Devin Herz
With 25+ years in marketing, Devin has not only been able to hone the craft of ROI-based marketing but has accrued the knowledge required to build a world-class team of consulting and marketing experts. Early on in his professional career, he became the owner of one of Tampa’s most successful event promotion and marketing companies, during which time he was the design and/or print firm for Quiznos, Exit Realty Corporate, Engel & Volkers Corporate, Tampa Bay Lightning, Tampa Bay Super Bowl, over 50 national recording artists, and many other successful individuals and companies. He won Addy Awards for a Dairy Queen marketing campaign and for a brochure for Exeter International, and a Gold Ink Award for design. He is also the Best-Selling Author of “ROI Secrets Revealed,” and continues to share his expertise with the public in books, through blogging, and in interviews.
Book a one-on-one call with Devin:
Background on Delisi Friday
As the daughter of a trial attorney, Delisi is no stranger to the legal industry and has over 10 years of legal experience. Her strong ties to the legal community, along with a deep understanding and respect of the litigation process, have helped her succeed in her role as Marketing Director for Cowen | Rodriguez | Peacock. With a passion for legal marketing, Delisi is regularly working on branding initiatives, seminar planning, communications, business development, and the podcast Trial Lawyer Nation. She currently serves as Chair of the San Antonio city group and on the southwest regional conference committee for LMA (Legal Marketing Association). With a previous career in television and film, including a degree from the famed AADA (American Academy of Dramatic Arts), Delisi uses the experiences she learned from shows like Friday Night Lights, That’s So Raven, and Saturday Night Live to help the firm effectively tell a client’s story to a jury.
For more info on Delisi Friday visit:Post Views: 7,299
By Michael Cowen — 2 years ago(1 votes, average: 5.00 out of 5)
In this episode of Trial Lawyer Nation, Michael Cowen welcomes board-certified and award-winning personal injury lawyer, Marion Munley of Munley Law. Marion describes the long family history of strong female influencers who impacted the direction she took in becoming a trial attorney, as well as the inspiration she has drawn from them when giving back in a male-dominated industry.
Marion looks back at some of her more prominent cases in the trucking industry and recalls the lessons learned from research and expert testimony. The sheer volume of interstate highways that converge in her geographic location uniquely, and unfortunately, provide ample trucking cases which have only made her expertise in this focused field more honored. As the Chair-Elect of the AAJ (American Association for Justice) Trucking Litigation Group, Marion’s public speaking engagements have been vast in the trucking litigation arena.
Marion and Michael also explore some polarizing differences in approach when obtaining new cases or referrals and how egos, verdicts, and humbleness do not all fit into the same trial attorney personalities. Marion describes her approach to this and where it’s taken her over the course of her career. Hint, hint, her solid credentials tend to speak volumes, which they both agree are always to be added to in any successful practice.
Marion’s advice to lawyers moving into personal injury law is shared and she speaks directly to the importance of mentorship, training, and opportunities needed to be displayed to the next generation of trial attorneys. In fact, based on a study shared by the ABA, Marion sites that “we know that more women have to be groomed and mentored to become the first chair as there are women out there that are VERY capable and would be great trial lawyers who are just not getting the opportunity, and that all begins with just mentoring and trying to help young lawyers navigate what to do with their careers”… which is not often an easy task. It is clear and evident that Marion’s passion for mentorship comes from a desire to further add and build more equity into the industry.
Background on Marion Munley
Marion Munley is a senior partner in the Scranton law firm Munley Law. A champion of victims’ rights, Marion devotes her practice to representing individuals and families in personal injury litigation, with a special focus on cases involving a commercial truck and tractor-trailer accidents. Marion completed her undergraduate degree from the University of Scranton and earned her J.D. from Temple University School of Law.
Marion is an active member of the American Association for Justice and currently serves on the AAJ Board of Governors. She is Chair of the AAJ Women Trial Lawyers Caucus and the first female Chair-Elect of the AAJ Trucking Litigation Group. Marion also serves on the Board of Trustees for the National College of Advocacy. She is a member of the Pennsylvania Association for Justice where she serves on the Board of Governors and on its executive committee.
Munley is the second woman in Pennsylvania to become Board Certified as a Civil Trial Advocate by the National Board of Trial Advocacy. Among her other professional affiliations is the American Board of Trial Advocates and the International Society of Barristers. She has been named to the Best Lawyers in America list by Best Lawyers since 2012. Marion has been selected to the list of Pennsylvania Super Lawyers for the last 15 years and has been consistently recognized as one of the Top 50 Women Lawyers in Pennsylvania by Super Lawyers Magazine.
Marion frequently travels throughout the United States to lecture on trucking litigation, and recently published an article in Trial Magazine on retrieving electronic data from a crash.
Throughout her career, Marion has demonstrated an unwavering commitment to mentoring other women lawyers. In 2016, the Pennsylvania Bar Association honored Marion with the Lynette Norton Award in recognition of her excellence in the law and her dedication to mentoring other women lawyers.
Click here for more information on Marion MunleyPost Views: 13,742