In this episode of Trial Lawyer Nation, Michael Cowen sits down with Tennessee trial attorney, Matthew Wright who discusses finding additional liability in shippers and brokers.
Matthew hits the ground running with an all too familiar scenario where a trucking case is brought to your attention, only to find out the trucking company is small with minimal insurance (most people are shocked to learn these companies only carry $750k of insurance). Unfortunately, in these cases it generally doesn’t make sense for a family who has suffered a catastrophic loss to go after these small companies, however, this is where Matthew’s keen awareness of liabilities lying with other parties involved (brokers and shippers) comes into play, and it’s not always obvious. In fact, it’s taken Matthew some time to understand it all, but there is a business model that surrounds the industry regarding how cargo flows from the shipper, ultimately to the receiver, and he’s found it “interesting” how these small trucking companies are getting these loads from the large shipping companies. In these cases, a simple $750k verdict can turn into a $2M, $5M, or even as much as a $10M verdict when the overall liability is investigated beyond just the “mom and pop” trucking company for the sake and benefit of the client.
Michael continues the conversation while overlaying specific scenarios with Matthew to fully understand this process, the parties involved, and investigative tactics trial lawyers can specifically use when combing through documents relating to the case. Matthew even goes into detail by drilling down to the specific terminology used in these cases, such as the differences between a “bill of lading” and a “load tender.” Matthew continues to unveil, piece by piece, some of the pervasive maneuvers used throughout the trucking industry which can jeopardize public safety. Truly an informative and enlightening conversation, even for trial lawyers who only run across these cases every so often. One that will help you gain knowledge about these cases, so you don’t pass over millions of dollars in verdicts for yourself, and more importantly your clients.
The episode concludes with Matthew sharing his journey: the start as a law student to becoming a trial attorney focused on trucking cases … the explanation will likely either surprise you or be completely relatable to your own path as a trial lawyer. Nonetheless, Matthew and Michael alike are always willing to share their knowledge and point to several periodicals and groups that have been instrumental in both their success throughout the years as sources for great knowledge of the industry in the truest form of sharing.
Background on Matthew Wright
Matthew E. Wright devotes his career to representing victims of catastrophic truck crashes and improving roadway safety. Frequently associated as co-counsel across the country, he helps identify adequate insurance coverage by exposing the key corporate actors in the supply chain, including primary motor carriers that attempt to shield themselves from liability through captive brokerage divisions and other shell games.
An alumnus of Vanderbilt Law School, Mr. Wright currently serves as Chair of the AAJ Trucking Litigation Group Journal, serves on the group’s Executive Board and has given several talks on truck safety and contributed articles to trucking-related publications. Mr. Wright has served on the Tennessee Trial Lawyers Association Board of Governors, is a member of the Multi-Million Dollar Advocates Forum, the Gerry Spence Trial Lawyers’ College, the Academy of Truck Accident Attorneys, and the National Trial Lawyers Top 10 Trucking Lawyers.
Mr. Wright lives in Franklin, Tennessee with his wife Lindsay and four children, Helen, Sadie, Isaac, and Celie, and is the founding member of Wright Law, PLC.
For more info on Matthew Wright visit: https://www.truckinjurylaw.us/about-matthew-wright/
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By Michael Cowen — 2 years ago(1 votes, average: 5.00 out of 5)
In this episode of Trial Lawyer Nation, Michael talks with one of the nation’s top trial attorneys, Mikal Watts about his pursuit of the goals he established at a very young age which forced him to make some tough decisions early on in his career. Fear, exhilaration, and even his wife thinking he was crazy couldn’t keep Mikal from doing what had to be done before it was too late in his career.
Mikal describes the choices that were made when he initially started his own practice and their unlikely, yet practical, reasoning. Mikal also recalls his first big solo case and how literally moving some furniture around helped him put his best foot forward and became a pivotal moment for his practice. Mikal offers advice on the do’s and doesn’t for those looking to start their own firm, in addition to some of the sacrifices and deferred gratification that comes with the territory.
While there have been many to date, Mikal shares with Michael some of the verdicts that he has been most proud of thus far, such as his first case against Chrysler, and how those cases have added to the value of his practice beyond just the dollars and cents. Mikal delivers practical keys to success for the courtroom and how to truly connect with the jurors in the room, which by the way, have become keenly proficient in detecting BS (both factual and unscrupulous).
At the same time, both Michael and Mikal recognize and discuss the absolute need to break subjects down into their simplest terms (Mikal’s metaphor for tire tread is simply priceless). Humility and modesty shine through as Mikal describes his firm’s ethos and attitude for sharing with other lawyers, not unlike Michael and his firm, and the inherent benefits that come with such an inclusive environment, for both the firm and more importantly the clients they serve.
This podcast concludes with an important discussion of the biggest threats to the legal industry to which Mikal’s thoughts may surprise even the most seasoned attorney.
Background on Mikal Watts:
Mikal Carter Watts is the founding Partner of Watts Guerra LLP. He was born in Corpus Christi, TX in 1967. Mikal attended The University of Texas in Austin where he completed his undergraduate degree in two years. He then went on to the UT School of Law, where he also graduated in two years at the age of twenty-one. Following college, Mikal accepted a position working for The Honorable Thomas R. Phillips, Chief Justice of the Supreme Court of Texas, as a briefing attorney from 1989-1990. In 1997 Mikal opened his own law firm in his hometown and in 2006 he relocated to San Antonio.
Mikal was married in 1993 to his lovely wife Tammy. Together they have three children, Taylor, Hailey and Brandon as well as two grandsons, Caleb and Austin. His interests include spending time with his family, attending church, Spurs basketball games, and Longhorn football games.
For more information on Mikal Watts visit http://www.wattsguerra.com/lawyers/mikal-c-wattsPost Views: 12,626
By Michael Cowen — 10 months ago(8 votes, average: 4.88 out of 5)
In this episode of Trial Lawyer Nation, Michael Cowen sits down with author of The Game Changing Attorney – How to Land the BEST CASES, STAND OUT from Your Competition, and Become the OBVIOUS CHOICE IN YOUR MARKET, and legal marketing expert, Michael Mogill, for a discussion on how he’s helping law firms drive meaningful results. Mogill and his team at CRISP Video produce videos for attorneys across the country in order to help them differentiate themselves and stand out from their competition. Which, in short, means they do everything from filming videos and editing to running ads and driving leads for their attorney-only clientele. Essentially, everything from start to finish in the legal video marketing space.
Mogill’s beginnings started when his family immigrated from Europe when he was 4 years old. They didn’t speak English and basically came with just $500 in savings. And while he’s always been entrepreneurial, having started a web company at age 13 writing HTML out of his house, he actually studied to be a doctor, took the MCAT to get into med school, but wasn’t sure if that was the path for him despite the pressures of his Jewish family. So, he took a year off and got a job first washing dishes at a dive bar and then washing lab equipment at the CDC. In the meantime, he bought a camera that he figured would just be a hobby and perhaps a good life skill to have. Then, in 2008, he started a video company, called CRISP, again with outside pressures of people telling him it wouldn’t work and if it did, he’d never be able to compete with the big agencies. This was also a time when YouTube was just starting to take off and videos were nowhere close to as accessible as they are today. Mogill explains that it wasn’t the simplest sell back then, nor was it easy (recounting 21 failures before the company really got off the ground); citing that his big breakthrough finally came to him through the hostess at a Texas Roadhouse at a time when he didn’t even have enough money for next month’s rent. The story he tells of his rise from rock bottom is one you simply have to hear to believe. Spoiler alert: He’s made it pretty big in the video production space having worked with companies like Coca-Cola and Red Bull. His shift to work 100% with attorneys and law firms wasn’t necessarily expected or even planned at the outset, and also came from unlikely beginnings paired with the drive to succeed.
Digging right in, Cowen asks Mogill the big question, as in millions of dollars big, of how can solo and small firms compete with their marketing (video or otherwise) and not get lost in the noise of the big firms that have $5M+ marketing budgets? And while Mogill boils it down to simply differentiating yourself, his insights on the content being produced in order to create an emotional connection with potential clients, versus joining the “we’ll fight for you” crowd, are thoughtful and CRISP (pardon the pun). Mogill uses Ben Glass’s video as a great example where his video talks more about the children that he has adopted in order to create a connection, with the viewer with little information about his firm. Which may seem to counterproductive when trying to promote a law firm, but to Mogill’s point, it’s much more effective to draw people in, using emotions and feelings they can relate to instead of a laundry list of the services your firm can provide. That “why” behind an attorney’s journey into wanting to practice laws also helps to create a sense of authenticity as well as to humanize each firm.
Mogill talks about the state of legal marketing along with the saturation of many firms focusing on the aspect, that it is all about the money and boasting about the size of cases won. He notes how today’s society wants to work with companies who go beyond the money and care about individuals, especially the millennial generation that loves to see businesses contribute to their community and pay things forward.
Once you’ve found your great story that differentiates you or your firm, how do you get that story out there, asks Cowen, while noting the extremely high prices of pay per click (PPC) in the legal market? Mogill agrees that PPC is not likely the answer but has found social platforms, like Facebook and YouTube, have worked very effectively for video marketing because you can target your audience fairly specifically. From a cost perspective, especially when talking about video content, Mogill points out how he has generally been able to push traffic at a rate of about $0.01 per view, and goes on to discuss the paradigm where if an attorney was to take what they would spend on just one billboard and put the investment, instead, into getting their video content out via YouTube and Facebook ads, the reach, and level of targeting would be similar to the reach of 100 billboards. All of which you can specifically target and track.
Mogill talks about the tactic of playing the long game, where on 364 days through the year, a personal injury attorney is not relevant to your audience, but on the one day, when something happens to them, it becomes extremely relevant, but how do they know who to call? Was it the last billboard they saw? Or, more likely, it’s the person who stays top of mind on social platforms where they then remember all the things they’ve seen you do for the community and have seen your story and are reminded of it consistently. And if they don’t remember, they reach out to a friend, who also has potentially been targeted and been exposed to your information. Most firms are marketing in a way with Google PPC toward the 3% of people who are ready to hire an attorney on that specific day while hitting the other 97% with the exact same messaging, for whom it’s not very relevant. In short, Mogill’s belief is you have to make someone a fan before you make them a client, by producing consistent content that nurtures someone’s perception of you or your firm over time.
Cowen and Mogill discuss a myriad of other legal marketing topics, including how attorneys can create great content that puts a spotlight on their “why,” the importance of living up to your marketing, predictions for where legal marketing is headed, and several other results-driven insights. The energy and expertise Mogill brings to this episode is a great resource to learn from for any attorney looking to compete with their marketing in, what we all know too well as, an overcrowded and noisy marketing space.
BACKGROUND ON MICHAEL MOGILL
Michael Mogill is Founder and CEO of Crisp Video Group (www.crispvideo.com), the nation’s fastest-growing legal video marketing company and the author of the “The Game Changing Attorney” (www.gamechangingattorney.com). He’s helped thousands of attorneys — from solo and small firms to large practices — differentiate themselves from competitors and earn millions in new revenue. Crisp has been named to the Inc. 500 list of America’s fastest-growing companies and has been awarded Best Places to Work. A sought-after speaker, Michael often presents at national conferences on innovative ways to create exponential business growth. His advice has been featured in publications such as Forbes, Inc., Avvo, ABA Journal, The Trial Lawyer, Huffington Post, and Wall Street Journal.Post Views: 5,325
By Michael Cowen — 2 months ago
In this episode of Trial Lawyer Nation, Michael Cowen sits down with Joe Camerlengo, an extremely successful trucking lawyer from Jacksonville, FL, who is also the outgoing president of the Academy of Truck Accident Attorneys (ATAA), for a deep dive conversation on the specialization of trucking law.
Joe’s start as a lawyer began after being a finance major in undergrad, going to law school to be the CEO of a Fortune 500 company, and then falling in love with being a trial lawyer after taking a trial practice course. From there he only interviewed at defense firms and only wanted to be a defense lawyer, having “drank the Koolaid,” and thinking people were exaggerating their claims, lying, and cheating. But his perspective changed after his then-girlfriend, now wife got T-boned in her car and suffered a soft tissue injury which he quickly realized are very real and hurt. At that point he started to plan his exit although he didn’t want to leave, having only been at a defense firm for two and a half years. What he really wanted, was to wait until he tried cases and learned more about excess coverage in multiple layers and multiple defendants, which he did, and then waited until he was on the eve of being a partner at the defense firm and left to start his own plaintiffs firm.
Michael wastes no time in asking Joe how he became a trucking specialist, to which it all started with a single case Joe recalls vividly. The Tony and Johnson case was a case where a 19-year-old girl was killed by a double trailer truck which was driving on a small county road. Joe immediately dove into the regulations, bought Michael Leizerman’s book, The Zen Lawyer: Winning with Mindfulness, went to seminars, and fell in love with the complexity and being able to do real justice in that first trucking case. While the results of that case would obviously never bring Tony back, he was able to resolve it in a way that brought justice to her family and further pushed the trucking company to agree to not drive their double trailers on county roads anywhere in the state of Florida.
Michael then contrasts this with automobile cases where the driver who caused the wreck is a major factor. You can resolve those cases or if you try them, you rarely get full justice because a large percentage of responsibility is going to go to someone else. Plus, when you try them, you’re not going to win them as often, so the settlement values are such that instead of fully taking care of somebody, you are helping them more than they would have been helped had you not been there, but not really getting them full justice. As an example, he points to award a couple of million dollars for a quadriplegic over a lifetime is not really going to take care of them, as opposed to a trucking case. They both agree that with trucking cases there’s more likely to be a situation where the trucking companies are at fault, they DO have the resources, you can actually do more complete justice and in some cases, when you really have a good case, you can force them to agree to safety changes as part of a settlement and it just feels better knowing the impact you’ve had beyond the case itself.
Joe talks through the financial ups and downs of having your own practice and the discipline it takes to stay the course and be focused on the cases you are looking to take on while maintaining the expenses of the rest of your practice. Michael goes on to describe the conversation he had with Michael Leizerman when Cowen wanted to know how he got to the point where he only had good trucking cases and recalls Leizerman’s simple words, “I just said no to everything else.” Michael and Joe continue to talk about what goes into building a successful firm in direct relationship to the profitability of narrowing the scope of cases they’re willing to take on, which in large part, includes a firm’s capacity. Joe brings up a point that’s so often overlooked where you cannot run your people or yourself at 100% capacity. “That’s when you will break down. That’s when you’ll burn out. That’s when you’ll make mistakes,” Michael explains. Joe describes the need to have space in your inventory for that new call, because if you’ve said yes to some of those smaller cases because you had capacity at the time, and now you’re almost at capacity when the 9-figure case calls, the firm will likely not be in a position to do its best work on that case or the others. You need to have some capacity in your life, in your firm to take on arising unknown opportunities. The unfortunate side of the self-imposed stress placed on people when running at capacity all the time is the drugs, alcohol, suicide, infidelity, and everything else people do when they’re managing the stress in a bad way. You have to do what’s right for you and develop a stress level to where you’re still having quality time with your family and you’re not overworking yourself or your people. Joe recalls “they say people make you money,” whereas his theory at his firm is “happy people make you more money,” strongly suggesting the need to give your people support and “treat them like they’re gold.”
Michael and Joe continue to talk through a variety of topics regarding the solid building blocks they’ve both used in building successful practices including: Systems within the firm (intake checklists, forms, etc.) and the idea that when you follow the systems, it frees you up to do the creative stuff; The necessity to never neglect the business side of your firm and the impact it can have on your clients; Savvy accounting tips for lawyers who focus specifically on phantom income and their associated taxes; and several other important factors for law firms to consider.
This jam-packed episode concludes with an in-depth look at one of Joe’s latest trial successes that have been 8½ years in the making and culminated with an astonishing $11.32M verdict for, of all things, a car wreck case involving their firm’s long-time IT employee. Joe is gracious enough to share so many details about the trials and tribulations of this case, and they were plentiful over the course of the life of the case.
Joe Camerlengo is a founding partner of The Truck Accident Law Firm where he maintains a nationwide trial practice specializing in the areas of serious personal injury and wrongful death caused by trucking, bus, and commercial motor vehicle crashes. He is extremely hardworking and a passionate advocate for his clients. Joe is board certified in truck accident law by the National Board of Trial Advocates and board-certified in civil trial law by both the Florida Bar and the National Board of Trial Advocates. Joe is a member of ABOTA, has achieved a preeminent AV rating by Martindale Hubbell and has been voted a Florida Super Lawyer in Civil Trial and Personally Injury Law every year since 2008. Joe serves as the President of the Academy of Truck Accident Attorneys, the Education Chair for the American Association for Justice Trucking Litigation Group, Chair of the Florida Justice Association’s Trucking and CMV Crash Section and serves on the board of the National Board of Trial Advocates and the National Board of Trucking Trial Advocates. Joe speaks all over the country on issues relating to handling Trucking Crash cases and advanced trial techniques. He has been a repeat speaker for the American Association for Justice, the Florida Justice Association, the Academy of Truck Accident Attorneys, the 360 Advocacy programs, and many other trial lawyer organizations.
An extremely hardworking and passionate advocate for our clients, Joe Camerlengo specializes in the areas of serious personal injury and wrongful death caused by a tractor-trailer and commercial motor vehicle crashes. Joe is board certified in civil trial law by the Florida Bar and the National Board of Trial Advocates. Joe lectures other attorneys on handling tractor-trailer crashes all over the county and has served as faculty at the AAJ Truck Litigation College. Joe has achieved a preeminent AV rating by Martindale Hubbell and has been repeatedly voted by his peers as a Florida Super Lawyer, a member of Florida’s Legal Elite and a National Trial Attorneys top 100.
Joe is passionate about making our roads safer by pursuing and helping other attorneys pursue, bad trucking companies and dangerous truck drivers. Joe remains actively involved in the leading trucking litigation attorney organizations. He is the President and Board Member of the Academy of Truck Accident Attorneys; the Education Chair and Board Member of the American Association for Justice Interstate Truck Litigation Group; a board member of the National Board of Trucking Trial Advocates; and Co-Chair of the Florida Justice Association’s Trucking Litigation Group.
Joe began his legal career defending insurance companies and corporations for 7 years before founding the Camerlengo Law Group in 2001 to focus on civil justice. He has been representing plaintiffs in serious injury and death cases since then and enjoys the challenge of taking on large corporations and insurance companies. In 2014, Joe and his team joined Coker, Shickel, Sorenson, Posgay, Camerlengo & Iracki. In 2017, Joe joined forces with leading trucking trial attorneys Michael Leizerman and Joe Fried to form The Truck Accident Law Firm, handling trucking crash cases all over the country from the home office in Jacksonville, Florida.
Joe is a double Gator, having received his B.S.B.A. in Finance in 1991 and his Juris Doctorate from the University of Florida Levin College of Law in 1994, both with honors. Joe has been a member of the Florida Bar since 1994 and is also admitted to the United States District Court, for the Middle and Southern Districts of Florida and the United States Eleventh Circuit Court of Appeals.
Joe is actively involved in the Florida and Jacksonville Bar and his community and is a recognized leader on diversity and inclusion issues. Joe currently serves on a Florida Bar Grievance Committee. He has served on the Florida Bar’s Diversity and Inclusion Committee since its inception, serving as chairman in 2011-2012. He is a Past President of the Jacksonville Bar Association. Joe also supports several charitable and community organizations such as the American Cancer Society, the Jacksonville Human Society, the Jacksonville Host Committee for Florida’s Children First and Leadership Jacksonville. He enjoys coaching kids’ sports, playing golf, working out, surfing and, most importantly, spending time with his wife and their daughters.
Joe can be reached at firstname.lastname@example.org
The University of Florida, Warrington College of Business, B.S.B.A. in Finance with honors (1991), Levin College of Law, Juris Doctorate with honors (1994)
Board Certified in Civil Trial Practice, The Florida Bar, Board Certified in Civil Trial Practice, National Board of Trial Advocates
Florida Bar, member since 1994, Board Certified in Civil Trial since 2011, U.S. District Court, Middle and Southern Districts of Florida, U.S. 11th Circuit Court of Appeals
PROFESSIONAL HONORS, ACTIVITIES & AFFILIATIONS:
Academy of Truck Accident Attorneys
President (2018 – 2019), Vice President (2017-2018), Board of Regents (2016 – present)
National Board of Trial Advocates
Board Member (2016-present)
National Board of Trucking Trial Advocates
Board Member (2016-present)
American Association for Justice, Interstate Trucking Litigation Group
Education Chair (2018-present), Membership Chair (2017-2018), AAJ Truck Litigation College Co-Chair (2018), Vision Zero Committee (2016-present), Side Underride Committee (2015-present)
Florida Justice Association,
Trucking Litigation Section Co-Chair (2016-present), Eagle Member, since 2006
American Board of Trial Advocates, since 2015
Jacksonville Bar Association, since 1994
Chair – Diversity Committee (2010-2011), President (2008-2009), Founder, Diversity Symposium (2009), President-Elect (2007-2008), Board of Governors (2000-2006), Co-Chair, Entertainment and Sports Law Committee (2004-2005), Foundation Advisory Committee (2001-2005)
President, Young Lawyers Section (2000-2001), President-Elect, Young Lawyers Section (1999-2000), Secretary, Young Lawyers Section (1998-1999), Board of Governors, Young Lawyers Section (1996-1998), Sports Commissioner, Young Lawyers Section (1994-1996)
Founder, 4th Judicial Circuit Trial Docket (2000-2001)
Florida Bar Association, since 1994
Executive Council, Florida Bar Standing Committee on Diversity & Inclusion (current), Chairman, President’s Special Statewide Committee on Diversity and Inclusion (2011-2012), Appointed to President’s Special Committee on Diversity and Inclusion (2010)
American Bar Association, since 1994
American Association for Justice, since 2001
Jacksonville Justice Association, since 2001
Treasurer (2006-2009), Secretary (2005)
University of Florida Bull Gator, Since 2006
Frequent CLE Presenter on Trucking and Trial Strategies
Certified NFL Agent (2000-2005)
Martindale Hubbell AV Rated, National Trucking Lawyers Top 10, 2017-present, National Trial Lawyers of the Year Top 100; 2012-present, Florida Super Lawyer, Plaintiff’s Personal Injury & Civil Trial; 2008-present, Florida Trend’s Legal Elite, 2014 to present, AVVO Superb Rating – 10 out of 10; 2008-present, Leadership Jacksonville, Class of 2010, Jacksonville Business Journal, 40 under 40, 2009, Florida Justice Association Bronze Eagle Award, 2008, Florida’s Legal Elite, Civil Trial Practice, FLORIDA TREND Magazine, 2006, Million Dollar Trial Advocates, Member since 2003
Assumption Catholic School League Soccer Coach (2011-present), Armada Jacksonville Football Club Soccer Coach (2014-present), Arlington Football Club Soccer Coach (2010-2014), Leadership Jacksonville, Class of 2010, Jacksonville Host Committee, Florida’s Children First (2004-present), Jacksonville Area Legal Aid Volunteer, Sulzbacher Center Volunteer
Tractor Trailer Wrongful Death: Settled $8.8 million total recoveries, Tractor Trailer vs. Motorcycle serious injury: Settled $6 million Policy Limits
10 level Spinal Fusion: Judgment $5.86 Million, Rear End Collision by parts delivery truck: Jury Verdict $4.85 Million, Tractor Trailer Head-On Collision: Settled $3.975 Million, Tractor Trailer Rear-End Collision on Interstate: Settled $3.5 Million, Head-On Collision with Limo Van: Settled $2.65 Million, Tractor Trailer vs. Motorcycle Wrongful Death: Settled $2.6 million, Tractor Trailer Tire Came Off: Settled $2.2 Million, Head-On Collision with Small CMV: Settled $2.05 Million, Commercial Vehicle vs. Pedestrian crash: Settled $2 Million, Fatal Bus vs. Pedestrian Crash: Settled $1.65 Million, Intersection Collision: Settled $1.43 Million, Intersection Collision: Jury Verdict $1.2 Million, Intersection Collision: Jury Verdict $1.1 Million, Commercial Vehicle Crash at Port: Settled $1.1 Million
“I have been privileged to represent many families that have suffered greatly at the hands of bad tractor-trailer companies or overworked commercial drivers. The more I know about semis, tractor-trailers and their companies, the greater my passion to pursue justice for the harms and losses they cause. Trucking experience is critical. Do not call a car crash lawyer to handle your trucking case. Our firm specializes in Tractor Trailer and Commercial Vehicle crash cases and has the knowledge, experience, and resources to achieve full justice for you and your family.”
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