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Episode

99 – Sonia Rodriguez – The Pursuit of Happiness: Building the Attorney-Client Alliance

By Michael Cowen — 2 years ago

In this episode of the Trial Lawyer Nation podcast, Michael is joined by his law partner Sonia Rodriguez to discuss a topic sure to resonate with every plaintiff lawyer listening; What can we do to keep our clients happy?

The pair begins the episode with a look at why we want to keep our clients happy. While some of the benefits seem obvious, such as not having a grievance filed against you, getting positive reviews online, and gaining future business through their referrals, Michael and Sonia discuss this in more detail. Michael shares why you want your client to take your advice. And for them to do that, they need to trust you. Sonia agrees and adds that lawyers have a fairly low reputation in the eye of the general public. Clients come to you with this in the back of their minds, so it’s crucial to be upfront, honest, and transparent.

“If you have a client that trusts you, you can go forward with the case strategy as a team.” – Sonia Rodriguez

This leads them to discuss what makes clients unhappy with their lawyer. Sonia explains how the client is initially unhappy when they don’t know how the lawyer is getting paid. To alleviate this strain, Sonia makes a point to have a very frank conversation about the contingency fee and how it works during her first meeting with the client. In this conversation, she also makes it clear that case expenses are separate from the fee. Repeating this throughout the life of the case and making it nonchalant goes very far in building trust with the client.

Michael agrees and adds how crucial it is to fix your own relationship with money to have these conversations. He used to cut his fees all the time, without the client even asking. Sonia shares something that helps with her mindset – that the attorney’s fee isn’t all going into her pocket. It also pays paralegals, investigators, employee health care, etc. It comes down to valuing yourself and your services.

Michael and Sonia’s next topic of conversation is one of the most commonly filed grievances against lawyers – a lack of communication with the client about what’s going on with their case. To nip this issue in the bud, they’ve developed a system which requires a meaningful client contact at least once every 30 days (discussed in more detail in this fan-favorite episode with Malorie Peacock). In this phone call, typically conducted by the paralegal, the client is asked a series of meaningful questions and provided with an update on their case. It not only keeps the client informed, but it also helps the firm know when the client is struggling to keep up with his or her medical appointments. This helps move the case forward, adds value to the case, and helps ensure the client is happy.

After briefly discussing the commonly held belief that the attorney only cares about the money and how to combat it, Sonia asserts a powerful point; attorneys should not put themselves in the position of needing to make the client happy. With a personal injury claim can come a lot of anxiety and depression, and sometimes you can never make a client truly happy. If that is your goal, then you are setting yourself up for failure.

This leads them to talk about managing expectations with clients. Michael and Sonia both agree that bringing up any issues with the case early leads to a happier client in the end. Sonia frames it as not having a “crystal ball.” She will not tell a client early on what she thinks the case is worth. Instead, she tells the client what she “imagines the insurance company wants to pay them.” This is a great way to point out any issues in the case, while diffusing any potential rift between herself and the client and uniting them against the insurance company on the other side.

Michael adds that if the client thinks you need the money, they will doubt you when you advise them to settle. He then shares the powerful explanation that he gives to clients in this situation, where he makes it clear that he is able to take on the risk of going to trial but shares the downsides of doing so for the client.

While there can be a real, scary financial risk for young lawyers with a lot of money invested into a case, Michael shares his personal experience of losing his first $100,000 and his shocking reaction looking back on that experience. At the end of the day, choosing to settle on your advice or not is the client’s decision, and when you make that clear from the start, you don’t need to lose sleep over it.

“It hurts, but when you survive it
 it’s a very liberating thing.” – Michael Cowen

Having to be the bearer of bad news comes with the territory of being a lawyer. Michael and Sonia’s next talking point explores the different ways they handle delivering this bad news without damaging the attorney-client relationship. Sonia shares why telling them in person immediately or, if possible, in advance goes a long way to salvaging and potentially even strengthening your trust with the client. She then shares a recent example where her client refused to answer a question in a deposition. Sonia pulled her aside and explained the risks. When the client chose to move forward, she understood a motion to compel could be filed; but it was a decision the client made, and Sonia supported her.

The pair wraps up the episode with Michael sharing a philosophy he learned from his New Mexico office partner, Alex Begum. At the end of the day, personal injury clients don’t usually know if the lawyer is doing a good job or not; but what they do know is how they feel when they interact with your office. Things like offering them a beverage, giving them a gift package, and not making them wait for a long time when they come to see you go a long way. And while the strategies mentioned in this episode won’t make everything perfect all the time, implementing them at your firm will help maximize client happiness over time.

“When you make people feel more respected dealing with your office than anywhere else in their lives, then they will like you.” – Michael Cowen

This podcast episode also covers why online reviews are so important and when you should ask a client for a review, why client happiness is more important in personal injury than most other practices, how to show a client you care about them and not just the money, and much more.

 

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Episode

89 – Michael M. Guerra – From Guts to Glory

By Michael Cowen — 2 years ago

In this episode of the Trial Lawyer Nation podcast, Michael Cowen sits down with McAllen, TX trial attorney, Michael M. Guerra, to discuss his multiple 7 and 8-figure verdicts & settlements, recent “monster” settlement in a “legally tough case,” and advice on how to achieve verdicts like these in your cases.

Cowen and Guerra begin the episode by discussing Guerra’s background and how he got into doing plaintiff’s work. Guerra begins by explaining that he had an Allstate defense firm job waiting for him after law school and was “quickly terminated,” citing that his heart was not in it. Seeing as he was married right before starting law school, had a baby on the way and a mortgage to pay, he quickly took a job as a court-appointed lawyer; a position leading him to over 100 jury verdicts.

In 1995, Guerra was appointed Guardian Ad Litem in a death case in Plainview, TX, where he would meet Mikal Watts. This meeting would ultimately lead to Guerra opening Watts’s McAllen office, where we would work alongside Watts before going off on his own.

“Pushing trials and then just going in there and watching good defense lawyers do what they did. I learned a lot [from them].” – Michael M. Guerra

Guerra then goes into a harrowing story of a case he took on just after going off on his own; a case involving the death of his friend’s father, a high-ranking Sergeant Major in the Army who was killed after his RV exploded when he lit his morning cigarette. The explosion was due to a gas leak in the RV trailer.

Guerra began the case by enlisting the help of several experts; namely Mike Schultz (Illinois) to look at the trailer and Tim Dunn (Georgia) to investigate the gas system. Shortly after beginning the case, a call from a Sheriff’s deputy would change everything for Mike. “He [said], ‘Hey, Guerra, I’ve got to tell you. When we got into the trailer
we found the [gas] burner in the ON position.’” Understanding that the Sergeant Major had most likely left the stove on by accident, Mike’s original thought of a defect or leak causing the explosion was called into question. He couldn’t believe it.

Continuing past this unfortunate revelation, Mike began researching the trailer and oven manufacturers and came upon an interesting, and ultimately crucial, piece of information: the company sold the exact same trailer in Australia with one key difference, their stoves contained a “flame failure device.” This device, which automatically shuts off the gas once the flame goes out, was absent from American models of this trailer; a safety feature that would’ve cost the company only 99 cents per burner to install.

“That case consumed me for 10 months, [as] we got it set for trial.” – Michael M. Guerra

The case was settled a week into trial for an amazing result and, more importantly, saw the trailer manufacturer agree to include the “flame failure device” safety feature in all future models.

The two then move on to discussing Guerra’s latest case out of the Port of Brownsville; a case involving “ship breaking,” the process of dismantling a ship to reuse parts or extract materials, a flash fire, and 2 men who suffered significant burns (one who was burned on over 80% of his body and passed away).

After discussing details of the case including the ship owner filing a Limitation of Liability Act, getting removed to federal court, and then returning to state court, the two begin to discuss Guerra’s invaluable 2-day, 36-person mock trial, which gave him the confidence to ask for huge numbers ($250-$300 million) in voir dire; a task that, Guerra confessed, scared him.

“It took a lot, for me personally, to [ask] for that kind of money; knowing people would throw hand grenades at me.” – Michael M. Guerra

When everything was said and done, calmed and confident from his meditations, prayers, and with some last-minute motivation from a Nick Rowley CD in his car on the morning of trial, Guerra couldn’t wait to get started. The jury was selected on Friday, presenting evidence was scheduled to begin on Monday, yet they would not have a chance to begin, as the case was settled on Saturday evening.

Cowen then shifts the conversation to what Guerra did to pressure the defense in the case. Guerra responds, “most jurisdictions from coast to coast have laws that create a duty for insurance carriers to use good faith when settling cases. In Texas, we call it the Stower’s Doctrine, which says that if an insurance company refuses to settle a case, that reasonably should have been settled within policy limits, the insurer can sue that carrier and they can be on the hook for the entire amount of verdict even above their policy limits.”

“It’s an everchanging, very dynamic area of law, in my opinion” – Michael M. Guerra

Guerra closes the discussion by talking about how he hired several different policy lawyers, including coverage lawyers specializing in reading insurance contracts, to help draft a demand to the carrier. “That really paid off in the end,” he says as he reflects on the impact of hiring those lawyers, including a quick note on the defense commenting on how expertly done the demands had been.

This podcast episode also covers the importance of working with and learning from great lawyers, advice for handling “monster” cases, why you should give your cell phone number to everyone, and much more.

Guest Bio

Michael M. Guerra was born and raised in McAllen, Texas. He received a Bachelor of Science degree from Texas A&M University in College Station and a law degree from Texas Southern University in Houston. While at A&M, he was a member of the Corps of Cadets. In law school, Mr. Guerra was an American Jurisprudence Award recipient in Constitutional law. Mr. Guerra has been licensed to practice law since 1993. He is certified by the Texas Board of Legal Specialization in Personal Injury Trial Law and has served as a member of the Exam Commission. Mr. Guerra began his career by successfully trying dozens of criminal trials to jury verdict. He transitioned his practice to representing plaintiffs in civil litigation, including representing hundreds of landowners in an aquifer contamination case and representing the Plaintiffs in America’s first Ford Explorer – Firestone tire case to reach a jury. Since then, his efforts have been instrumental in compelling safety improvements in product manufacturing and premises management. Over his almost 30 year career, Mr. Guerra has generated hundreds of millions of dollars in recoveries for his deserving clients. His efforts have achieved astonishing results, including a $33 million injury verdict which was the record verdict in Texas for a case of its type, as well as multiple settlements of more than $20 million.

Mr. Guerra has been featured as a speaker in numerous civil litigation seminars and his articles have been featured in national publications. His cases have been profiled by, or he has been quoted by numerous major news organizations such as the New York Times, the Los Angeles Times, CNN, and Fox News.

Mr. Guerra is a fellow in the International Academy of Trial Lawyers and a member of the American Board of Trial Advocates (ABOTA,) as well as the Attorney Information Exchange Group (AIEG). He has been named Texas Monthly – Texas Super Lawyer in multiple and consecutive years and he was named to The National Trial Lawyers – Top 100 Trial lawyers. Mr. Guerra is on the Advisory Board of the Texas Agriculture Lifetime Leadership (TALL) program and is on the Advisory Board of the McAllen Pregnancy Center. He is also a member of the President’s Board of Visitors for the Cadet Corps at Texas A&M University. Mr. Guerra was selected as the 2018 Ronald D. Secrest Outstanding Trial Lawyer Award recipient by The Texas Bar Foundation. The award recognizes a trial lawyer who, in his or her practice, has demonstrated high ethical and moral standards and has demonstrated exceptional professional conduct, thus enhancing the image of the trial lawyer.

Michael Guerra is married to Mindy Guerra and has three children.

 

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Episode

68 – Chris Madeksho – Masked Justice: Part 2

By Michael Cowen — 3 years ago

In this Trial Lawyer Nation podcast, Michael sits down with another trail blazing trial lawyer, Chris Madeksho. Chris recently received a $13.9 million jury verdict on a Mesothelioma case tried in person using social distancing and other safety measures. They discuss Chris’s background, the details and challenges of the case he tried, the safety measures taken, and the numerous strategies Chris used to win this fantastic verdict in the age of COVID-19.

Chris specializes in toxic tort and was introduced to the area by his late father, who worked in asbestos installation when he was young and went on to become a trial lawyer. He began his practice in Texas, but later moved his principal office to California due to Texas tort reform. As most great trial lawyers do, he then attended the Trial Lawyers College and began learning from the other great trial lawyers and scholars in the arena, citing Sari de la Motte, Eric Penn, Nick Rowley, Keith Mitnik, and R. Rex Parris.

Michael then asks Chris about the details of the case he tried. Chris’s client was a 68-year old Mesothelioma patient who worked as an asbestos installer from ages 9 to 19. Because of some criminal details in his background, Chris was forced to drop the loss of consortium claim and only request damages in personal injury, BUT was still awarded $13 million in non-economic damages alone.

With this impressive verdict, Michael asks Chris if the defense wanted to try the case or not. Chris responds with a resounding, “No.” In fact, they even opposed Chris’s waiver of jury when he attempted to get a bench trial. So Chris pushed forward, complied with the judge’s orders, and was completely prepared for trial when the time came.

Chris then explains how the jury summons and voir dire process was handled safely. The summonses were sent out via email and included COVID-19 hardship questions. He shares how we know our most dangerous jurors are people who are not afraid of COVID-19, but our second most dangerous jurors are people who are there who don’t want to be. Eliminating people who don’t want to be there was very helpful in that respect.

But, a jury summons by email has its downfalls. The biggest being that the demographics of the jury pool were not representative of the populous. The resulting jury was more affluent, more connected with technology, and more conservative than a typical King County jury would be. But as Chris puts it, “When you have a client who’s going to die if you don’t try the case now, you just do the best you can.”

After summoning the jury pool, voir dire was conducted mostly through Zoom with only two panels attending in person due to security concerns. These in person panelists were separated by a 6-foot spacer and their voir dire took place in a convention center to allow for safe distancing. While Chris believes he connected better with the in-person panelists, the resulting jury ended up being comprised of 14 virtual panelists and only 1 in person panelist.

The pair then move on to discuss Chris’s storytelling strategy. Chris explains how he’s worked extensively with Sari de la Motte and employed many of her Hostage to Hero strategies to craft his opening and closing arguments. He also emphasizes the importance of being “at ease” when speaking to the jury with a mask on. He shares the perfect analogy of being in a dark room where you can only see the other person’s eyes – you’re going to focus heavily on what you can see, so your eyes need to appear honest and relaxed.

Chris’s opening also focused heavily on the conduct of the defendant, a story he told by choosing the “villain” to be a corporate representative who is still alive. He decided to use her as the villain because she is more tangible to the jury than someone who may have done a lot of harm, but isn’t alive to pay for their wrongdoings. Chris and Michael then have a very insightful conversation on if the villain needs to be a person, or if the villain can simply be the organization as a whole – a subject discussed on this podcast in the past.

Michael then asks about how Chris told the damages story at trial, which Chris boiled down to “This is a man who worked his entire childhood. Now that he’s in his final days, he’s living his childhood for the first time.” He then shares how this powerful story was made stronger by getting the defense doctor to share the horrors of Mesothelioma – a useful strategy which every listener needs to hear.

The pair ends the episode with the defense’s shocking (and unsuccessful) closing argument. The defense lawyer basically said, “A lot of people are going to be dying painful deaths in this COVID era. They’re not getting any money.” As he said that, the jury set their tablets down and nobody wrote for the remainder of his argument. Chris agrees to share the transcripts for the full details, but the defense effectively ostracized themselves from the jury at this exact moment. While plaintiff lawyers everywhere have been concerned about this being used successfully against them, Chris’s experience shows it was ineffective.

If you’d like to reach Chris Madeksho, you can email him at cmadeksho@madeksholaw.com or visit his website at www.madeksholaw.com. He’s been kind enough to make himself available to speak with any plaintiff attorney who’s looking to get back in the courtroom and wants to learn from his experience.

This podcast also covers the intricacies of asbestos cases, the importance of putting your family first, working through personal issues with clients, Chris’s courtroom layout, trusting the jury, Chris’s advice for trial lawyers who want to improve, and so much more.

 

Interested in hearing more COVID Era trial stories? Check out our other Masked Justice episodes:

 

Bio:

Chris is licensed to practice law in three states – Texas, California and Washington State, and he has a national reputation for managing asbestos and other toxic torts. He has represented mesothelioma and toxic injury clients in courtrooms from New York to California, and from the Midwest down to Texas.  Chris is a graduate of the nationally-renowned Trial Lawyers College and is a fluent Spanish and French speaker.

In addition to trying cases for victims of cancer and toxic torts, Chris routinely tries cases pro bono for low-income families facing eviction in the Los Angeles area. He participated as trial counsel and adviser to tenants in the largest rent strike in Los Angeles County history. The tenants prevailed in their strike and the landlord eventually dismissed his eviction lawsuits after losing several trials. Helping his community is a passion for Chris.

Outside of work, you’ll find Chris spending time with his family — they especially enjoy gardening, exploring the outdoors, making music, and enjoying good food together. Chris’s dream is to eventually use his time and resources to reforest American ecosystems.