Facebook-f Twitter Instagram Youtube Linkedin Envelope

connection

0
Post Views: 1,959
Episode

108 – Jessica Brylo – Trial Dynamics: Tipping the Scales in Your Favor

By Michael Cowen — 1 year ago

On this episode of the Trial Lawyer Nation podcast, Michael sits down with Jessica Brylo, owner and lead consultant at Trial Dynamics. They discuss Jessica’s path to success, identifying juror attitudes, jury decision-making, case framing, focus groups, and much more.

Michael begins the episode by asking Jessica about her background and what got her into jury consulting. Jessica shares how she went to law school at Duke, where she got in contact with David Ball. She began attending focus groups and learning from David, and it became clear that jury research and consulting was her calling.

Michael then asks her to share some wisdom she’s learned along the way regarding juror attitudes. Jessica starts by stating most jurors and juries do a good job and arrive at logical conclusions; the interesting part as a researcher is looking at how they got there (Hint: It’s rarely how the lawyer thought they would). This is because jurors make decisions based on their own past experiences, and much of their decision-making process is unconscious.

Jessica continues on this line of thought by explaining how the different facts you hear every day are all brought into your brain and “filtered through your life experiences.” If this new fact fits within those experiences, you will likely accept it. If it does not fit within those experiences or goes against your beliefs, you’ll either change the fact in your mind or throw it out altogether. The key is to build your story around what those pre-existing beliefs are and fit it within that framework. And since every fact you hear is filtered through previously learned facts, Jessica emphasizes that messing up during voir dire and opening statement is extremely hard to come back from.

“When [jurors] hear a fact, they don’t just hear the fact in isolation.” – Jessica Brylo

Michael and Jessica continue to discuss Jessica’s experience and insights into juror decision making, including how to keep a positive atmosphere while finding what jurors you need to strike, what you can do to prepare a case of any value, and how to identify potential leaders on a jury panel.

The conversation then shifts to the practice of Case Framing, something Jessica specializes in. She defines it simply as the way in which you portray a case, then elaborates on the different ways to tell this story in a persuasive way, starting with not focusing on the plaintiff. Instead, Jessica says you should focus on the wrong the defendant did; better yet what the company or industry as a whole did, and the potential ramifications of that wrongdoing.

Additionally, Jessica explains how you need to keep your focus on the facts of YOUR case and not fall prey to the “red herrings” the defense throws at you. While you need to address what happened in the crash, you should remind the jurors that the point is irrelevant to the case as a whole. When the defense tries to take the crash out of context, it’s your job to put it back into context.

“You can’t play a defensive game all the time. You need to focus on your best facts, focus on where you need the jurors to be.” – Jessica Brylo

Michael then asks Jessica a somewhat controversial question- what is the main purpose of jury selection? She acknowledges the different opinions of Nick Rowley and other prominent trial lawyers, but says for her it’s:

  1. Reveal bad jurors.
  2. Form a connection with the jurors.

Jessica then shares her insightful strategies for finding out who the bad jurors are, then how she connects with the jurors.

While Jessica recognizes the differing opinions surrounding jury selection, there are certain mistakes that just should not be made. Common ones she sees are the lawyer talking too much about themselves, asking jurors if they “have a problem” with things or if they “can be fair” about things, and asking the jurors’ opinion about political topics like Trump or the COVID response.

“They’re trying to do the right thing, but it’s just not the right phrasing and words to do it.” – Jessica Brylo

Michael and Jessica wrap up the episode by discussing focus groups. In an ideal world, you could hire a consultant to run all your focus groups but given budget constraints and varying case values that’s just not realistic. When running your own focus group, Jessica recommends doing your best to find a truly representative jury pool, which can be harder than you’d think. She also cautions against some common mistakes she sees in focus groups, including pushing your own stuff too much and not focusing on the negative aspects of your case. They finish up on what to do with the valuable, though negative, information you receive at the focus group.

Jessica wrote and released a free e-book for plaintiff lawyers, detailing the do’s and don’ts of running your own focus group. If you’re interested in this free e-book, email jessica@trialdynamics.net and request a copy. If you’re interested in working with Jessica Brylo, visit her website at www.trialdynamics.net.

This episode also covers the Arizona Jury Project, why word choice is so important, how to use the defense’s behavior throughout the lawsuit against them with the jury, and so much more.

 

Guest Bio:

Jessica Brylo, J.D., M.A. is the owner and lead consultant at Trial Dynamics. She graduated cum laude from Duke Law School in 2007 where she received her J.D. and Masters in Psychology. While there, she was trained by one of the nation’s leading trial consultants, David Ball, Ph.D. She was given the privilege held by only a handful of people in the country of being able to study video of real juries deliberating from the Arizona Project. While at Duke, she spent three years studying juries, visiting courthouses, interviewing jurors, and interning with Dr. Ball. She trained in the art of editing opening statements and closing arguments to address the jurors’ unconscious minds, thus making cases stronger by creating jurors who fight for your client when they are in the deliberation room.

She founded Hoffman Brylo Consulting, now Trial Dynamics, in 2008, a full-service consulting firm specializing in plaintiff’s cases. Since then, she has expanded the firm to serve a wider range of cases nationally. She believes that no two cases are alike and that jurors respond to small nuances that make huge differences in verdicts. Consulting strategy techniques can reveal these subtleties and shed light on how to overcome hidden problems in the case, but only if conducted properly with attention to detail.

0
Post Views: 1,803
Episode

102 – Michael Leizerman – The Value of Life: Understanding What Was Taken

By Michael Cowen — 2 years ago

In this episode of the Trial Lawyer Nation podcast, Michael Cowen sits down with the Zen Lawyer, Michael Leizerman, for his second time on the show. They’ll cover the importance of language in trial, the difference between something being “taken” vs. “lost,” connecting with your client, Leizerman’s upcoming Zen Lawyer workshop, and so much more.

The episode begins with Cowen asking Leizerman how he’s doing, then immediately retracting the question because he just asked it. Leizerman says this is actually the perfect way to begin the episode, because they’re going to talk about habits. Phrases like “pain and suffering,” harms and losses,” and others have become the go-to for trial lawyers everywhere – but that doesn’t mean they’re the most effective phrases to communicate your client’s injuries. Instead, Leizerman encourages you to think about it a different way; how the defendant took something from your client. 

Diving into further detail, Leizerman uses the example of how you feel when you lose your phone, versus when someone took your phone. When someone takes something from someone else, you feel like they need to either give it back or compensate them for their loss. In the personal injury world, there is no way for the defendant to give back what they took, so they must pay the value of what was taken.

This strategy also changes how the jurors see it. Jurors know it’s wrong for someone to take something. When you give them an active wrongdoer, and describe what they took, it can be very powerful.

Next, Leizerman shares the importance of describing what the defendant took from your client. This goes much deeper than the medical diagnosis, where most lawyers stop. If the client can’t work anymore or can’t play little league with their daughter, this goes down to the very state of their being, and you need to make this very clear to the jury.

“[The jury’s] sole job is to put a value on what was taken from [my client].” – Michael Leizerman

This discussion naturally flows into a topic frequently covered on the podcast – the case is about what we choose to make it about. Using the example of a herniated disc case, where the defense almost always claims there was degeneration prior to the incident, Cowen describes how he uses the treating doctor’s deposition to describe what the client’s life was like before the incident and what was taken from them. Leizerman loves this example and describes how he uses the defense’s medical expert to make the same point brilliantly, citing an impressive recent $10,988,000 jury verdict in a herniated disc case.

After discussing why it’s so important to spend time with a client in their own home, they transition to the concept called “companioning,” where you are present for someone’s pain without trying to fix it. Leizerman shares a deeply personal experience with his mother, who is currently in hospice, where he held her hand and sat with her for a long time. Applying this to lawyering, Leizerman says he has many phone calls with the client where he only speaks about 5% of the time. He simply listens, lets them speak, and every time they thank him for the conversation.

Cowen then adds that one of the greatest self-imposed sufferings in his life has been his “need to fix.” Over the years, he has gone on a journey to accept that his job is not to fix – it’s to get the client as much money as he can. Leizerman deeply relates to this feeling and gives it the term “empathetic distress.” Flipping the script, Leizerman then asks Cowen to dig a little deeper into how he’s coped with his need to fix. He gives an insightful answer and shares a meaningful example from a recent wrongful death trial, where the verdict gave the spouse such a feeling of validation. Leizerman agrees and had a very similar trial recently, where simply being heard was the most important thing for the client.

“My job is to reduce suffering in the world, and that includes reducing suffering in my own life.” – Michael Leizerman

Cowen then asks Leizerman what skills he has used to comfort people who are grieving. Leizerman describes how he is truly present with his client in their pain and aware of their energy. He recognizes the concept of energy may sound “wacky” to some, but he believes it works for him and makes a real difference in his connection with his clients. This has served him well in depos, where the defense will want to take a break as soon as his client begins crying or showing strong emotion. The clients feel supported enough to continue through the tears and pain of that moment, often resulting in a very powerful deposition.

They end the episode by discussing Leizerman’s workshop on Zen meditation. Cowen has attended before, and credits it to a huge jump in his skills and mindset. It has helped him be more present in the moment and make him an overall happier person. Leizerman appreciates this, and adds that Zen Buddhism is non-theistic and not about being calm all the time, but being truly present in a moment. Michael Cowen encourages all lawyers listening, especially lawyers with some experience under their belt, to attend.

Michael Leizerman’s next workshop will be held October 19th-22nd in Toledo, Ohio. You can learn more about the workshop and register here.

This podcast episode also covers why you shouldn’t beat yourself up when you misspeak in trial, why you need to tie the wrongdoing to what was taken, the details of both Cowen and Leizerman’s most recent wrongful death trials, why it’s important to look for non-portrait photos of your client before the incident, Michael Cowen’s experience at Michael Leizerman’s Zen workshop, and much more.

 

Guest Bio:

Michael Leizerman is a partner at The Law Firm for Truck Safety, which handles truck accident litigation across the United States.  He is the co-founder of the Academy of Truck Accident Attorneys (ATAA). He concentrates his practice in select catastrophic injury truck collision cases across the country.

Michael was the first Chair of AAJ’s Trucking Litigation Group. He and his wife and law partner, Rena, wrote the 4,000+ page treatise Litigating Truck Accident Cases. Together, they also spearheaded efforts in partnership with the NBTA and the ATAA to obtain the first and only American Bar Association-accredited board certification in truck accident law in the country.

Michael has taken 13 truck and bus cases to trial since 2006. He has received record-breaking truck accident settlements and verdicts across the country, including multiple verdicts with punitive damages. He and his firm have received multi-million-dollar results in over 50 settlements and verdicts.

Michael is also the author of the Trial Guides book The Zen Lawyer: Winning with Mindfulness, published in 2018.

 

0
Post Views: 2,281
Episode

97 – Chris Finney – Maximizing Value In Your Life & Law Practice

By Michael Cowen — 2 years ago

In this episode of the Trial Lawyer Nation podcast, Michael speaks with St. Louis trial attorney Chris Finney, to discuss his recent $750,000 jury verdict on a non-catastrophic injury case, the different voir dire techniques he used, his path towards personal development, and so much more.

The episode begins with Chris sharing his story about how he became a trial lawyer. Being the son of a plaintiff’s lawyer, Chris knew becoming a lawyer was something he would do. After law school he took a job working at the prosecutor’s office, but left when he was offered a job paying much more money at a defense firm. His time working on the defense side was limited and he quickly realized he was destined to be a plaintiff’s lawyer.

“We can get him out of this mess in like 5 seconds. Just call the plaintiff’s lawyer, ask him what he wants, and we’ll give it to him 
 and I didn’t get the best response.” – Chris Finney

Michael transitions the conversation and brings up the topic of development, asking Chris what he has done to excel in his career. Chris shares everything from regionals with Trial Lawyers College, Trial By Human, ethos with Rick Friedman, working with Sari de la Motte, Trial School, attending Trial Guides seminars, and reaching a comfort level with who he is when he tries cases. This brings up the topic of therapy, with Chris sharing how many of the lawyers he would meet at CLEs were divorced. Being happily married and a father to 5 kids, Chris knew he had to find a way to make it all work. Michael agrees and points out that being a trial lawyer means you have to trust a jury, realize the amount of influence you have on the success of a case, understand you cannot control everything, speak with clients and their families when they have been through something traumatic, and all of this can take a real toll on you. “You don’t have to sacrifice your entire life to do this and be good at it,” Chris adds, “you have to find some kind of balance.”

“There’s no better investment than investing in yourself.” – Michael Cowen

Part of the journey in development is also realizing you will not win them all. Which is why the conversation then turns to this topic, one repeatedly mentioned on the show. Chris shares that he has realized, “No one is going to remember your losses.” To which Michael likens this to professional football players. If Tom Brady is described as one of the best quarterbacks of our time, no one is going to expect him to win every single game, so why should lawyers expect the same of themselves? You give it your all and don’t beat yourself up if it doesn’t always go your way.

“It’s either too complicated or the jurors are very bored. Brevity and being concise about what’s important, has really helped us a lot.” – Chris Finney

The conversation then shifts to the topic of simplicity with Chris and Michael both agreeing on the importance of this in trial. “Any case is a simple case, it just takes a lot of work to get there,” Michael shares. The trust to do this and the trust in your teammates for it to be a success takes work and as Chris points out it’s done “in your personal exploration.”

Running a successful law practice includes having a great team and Chris brings up the importance of letting his staff know that “nothing they do will sink us.” Empowering staff to make decisions instead of running to your office every 5 minutes, allows you to be more productive and focus. Michael adds that in this current employment climate, keeping your staff is more important than ever. To which Chris takes a step further, sharing why it is also important to make sure when the office is gearing up for trial everyone is there and everyone puts in the work. The effort is done as a cohesive team.

The podcast then transitions into a detailed discussion on Chris’s recent jury verdict of $750,000 on a broken arm case. Briefly outlining the case, Chris explains how his client was driving when a vehicle veered into her lane, hit her head on, and her right arm sustained a fracture. His client had surgery and was then released from treatment. Thinking the case would settle for policy limits of $100,000, Chris initiated settlement negotiations before spending money on animations and the doctor deposition. But defense didn’t respond to him until the day before the doctor deposition, which was too late. It was then, with only a $70,000 offer on the table, that Chris decided this case would need to be tried. For Chris, the fact that his client was a great client helped make going to trial an easy decision.

“Jurors take money from people they don’t like and give it to people they do.” – Chris Finney

Starting off with voir dire, Chris goes into “creating a designed alliance,” which he defines as “managing and meeting expectations” and learned from Sari de la Motte (a two-time podcast guest). Chris brings up his learnings from Jason Selk, the renowned performance coach, and his belief in relationships failing because of missed expectations. For Chris one of this goals was to set the expectations with his jury panel and place himself in a powerful teacher mode. Michael then asks about the use of experiential, or issue-based, questions in jury selection. These are 1 or 2 questions (at the most) based on your fears of the case. In this case the two questions Chris wanted to ask involved: 1) seeing a surgeon and having plates or screws put in you, and 2) medical records.

Continuing with jury selection, Michael asks Chris to describe “the box.” Chris suggests everyone go to Sari de la Motte’s Hostage to Hero group on Facebook and listen to her interview with Mark Wham to learn more about this. Chris used “the box” in trial and explained to the jury panel, because liability had been accepted, they would only decide damages that were “fair and reasonable” and that was “inside this box.” Everything else like if there is insurance, who would pay, etcetera, would be up to the judge. After trial one of the jurors approached Chris and said when those topics came up he reminded his fellow jurists, “that is not our role we have to stay inside the box.” Elated, Michael responds, “I’m definitely going to use that!”

“There is an element of getting comfortable with being uncomfortable.” – Chris Finney

With the jurors only being out for 15 minutes, not asking for a single exhibit, Chris clearly did a great job putting on his case for the jury. He adds how in the last 5 years he has noticed jurors are more comfortable talking about their relationships and have no issue with non-economic pain and suffering; in fact, they see a tremendous value in it. Michael adds his belief that the isolation we’ve had the last 2 years has changed the value we put on relationships. Before recently we may have taken friendships and time spent with others for granted, but now we want those interactions and will make it a point to carve out time for them. Leaving listeners with the question, has our recent experience increased the value we, and others, hold in our personal relationships – and will this increase values in jury verdicts?

The podcast also discusses drawing healthy boundaries, being patient with yourself, the power of saying “no,” waving economic losses, showing up in the right mindset, the importance of breathing, and why eye contact is crucial in connecting with the jurors.

 

0
Post Views: 2,477
Episode

95 – Jody C. Moore – A Righteous Claim: Fighting Elder Abuse

By Michael Cowen — 2 years ago

In this episode of the Trial Lawyer Nation podcast, Michael sits down with attorney Jody C. Moore out of Southern California. Jody is an established trial lawyer specializing in elder abuse who, together with Susan Kang Gordon and Jennifer Fiore, recently won a $13,500,000 jury verdict on a 10-plaintiff case, in a 4 œ month-long, 100% Zoom trial!

Michael and Jody kick off the episode with a look at what elder abuse is and how Jody got started in the field. Jody shares that elder abuse cases primarily look at neglect and why it happened. It usually boils down to a corporate systemic neglect case.

Jody started her career in med mal defense, then quickly shifted to nursing home defense. During this time, Jody’s grandma went to live in a nursing home, where she was neglected. This truly powerful story concludes with Jody inheriting $500 from her grandma and using it to start her firm, where she’s been doing plaintiffs elder abuse cases ever since.

“If this is happening to her, what’s happening to the people who don’t have advocates?” – Jody Moore

When Michael asks how Jody built the skills needed to get a good verdict, Jody credits putting in the technical work but says she relied heavily on her instincts early on. She wavered from this after seeing her first success and started to read every book and follow everyone else’s methods, but found the results to be lacking. Recently, she has circled back to being herself and trusting her gut in the courtroom, which is where she has found the most success.

“At the end of the day, you have to be yourself.” – Michael Cowen

Michael then digs into the details of Jody’s case. Jody explains how 10 residents were neglected in an Alameda County nursing facility. The ways they were neglected ranged from wound management to dehydration and malnourishment, to an excessive number of falls- citing a gentleman who fell 42 times throughout his stay. Jody also highlights the complicated nature of California’s Elder Abuse Act, which only allows blame for elder abuse cases to be placed on the company or individual who is in “custody” of the resident. So, the trial team was tasked with proving the parent company’s control and responsibility.

After an intriguing look into the complexity of California’s Elder Abuse Act and recovery caps, Jody shares more on how the case was tried. The trial was 100% over Zoom and took 4 Âœ months, but only occurred 4 days a week from 9:00 AM until 1:30 PM. This served to keep the jurors from having Zoom fatigue and helped the court stretch its limited resources.

The trial was broken into multiple phases, starting with the “care of custody” issue where the trial team presented evidence on corporate control. While every witness on the stand claimed they were simply a “consultant,” this defense quickly fell apart when it became clear the consultants were controlling everything. By the time the trial got to punitive damages, this story arc was very helpful to the case.

Michael then asks what the company did wrong to harm so many residents, and Jody shares the primary theory is understaffing. This facility was operating below the state-mandated minimum number of staff 1/3 of days in the past 3 years- something that sticks out compared to most other facilities. Michael commends this approach because it makes more sense to say the company didn’t have enough people there than to say the employees just don’t care. Throughout the episode, Jody commends the work of the attorneys who brought her in on the case just months before trial, who did an excellent job of working up the case before her involvement.

Jody and Michael shift the conversation to what an appropriate docket size is for an elder abuse attorney, which Jody insists is a very different answer depending on who you ask. She commends her partners and attorneys for the work they did while she was in trial for so long, keeping the rest of their cases moving.

After a brief conversation about structuring your practice to accommodate your life, Jody and Michael both credit the mindset work they’ve done with Sari de la Motte, a trial consultant, and 2-time podcast guest. By focusing on how they show up, rather than external factors out of their control, they’ve both been able to get to a better place where they can focus on advocating.

“It feels like there’s so much on the line
 but what’s really on the line is how I show up.” – Jody Moore

Michael then shifts the conversation back to the trial by asking how Jody and the trial team told the damages story. While this is a difficult task in an elder abuse case, Jody credited her co-counsel Susan Kang Gordon who presented compelling evidence of what a relationship means. In a creative and impactful fashion, Jody was inspired to write a poem (“Love is” by Jody C. Moore) during the trial that she read to the jury during her closing statement.

“If you can convey the loss with love, then the jury does the rest of the work.” – Jody Moore

Next, they move on to cover the punitive phase of the case, where the trial team was tasked with finding the financial information to present to the jury. Again, her co-counsel Jen Fiore was instrumental in making sense of the company’s finances under tremendous time constraints. This story of a rapid turnaround time to analyze information and some restrictions on what could be discussed resulted in an impressive verdict from the jury – $8.9 million in punitive damages alone!

Lastly, Michael asks Jody a question she now has more credibility to answer than almost anyone – what was her general impression of the Zoom trial format? Shockingly, Jody replies that for this case, it was the perfect fit, citing the length and complexity of the trial, as well as the benefits to her and the team. They were able to use great technology to present a compelling story and noted that jurors were very forgiving of the inevitable technical difficulties.

The pair ends the episode on Jody’s top tips for anybody trying a case on Zoom:

  • DON’T do it alone.
  • Invest in good technology, including an exhibit management program.
  • Master the technology.
  • Practice being “in this little box,” focusing on your breathing, use of hands, and effective pausing.

This podcast episode also covers building a practice as a young lawyer, how the trial team was able to keep the case as one instead of separating them, structuring your practice so you can do what you love, the power of hearing a story for the first time during the trial, why the jurors were so impressive and much more.

Guest Bio:

Founding Partner Jody C. Moore primarily litigates cases involving claims of elder abuse and neglect in a nursing home or residential care facility setting, wrongful death, medical malpractice and other catastrophic personal injury cases.

Ms. Moore is dedicated to improving community safety through legal advocacy. Ms. Moore is an accomplished lecturer on the topic of Long Term Care litigation to lawyer groups across the United States.

Ms. Moore lives in Thousand Oaks with her husband Mike and her two sons, Joshua and Zachary.

If you would like to contact Jody C. Moore you can reach her via email at jody@johnson-moore.com or by phone at (805) 988-3661.

0
Post Views: 7,145
Episode

50 – Sari de la Motte – Voir Dire & Opening: Forming The Best Jury Possible

By Michael Cowen — 4 years ago

In this Trial Lawyer Nation podcast, Michael Cowen invites Sari de la Motte back to the show. Sari was one of our top episodes in 2019, so to celebrate 50 episodes and over 100,000 downloads we invited her to be our first returning guest. This show will cover voir dire, opening, the concept of group communication, and how all of these concepts help you form the best jury for your case.

To start things off, Sari shares that her book “From Hostage to Hero: Captivate the Jury by Setting Them Free” is now available for purchase. She reveals how her desire to help trial lawyers understand why jurors “don’t want to be there” (summoned for jury duty), how to deal with this, and then lead them from their “hostageness – their inability to say no to this process” to choosing to be a part of the jury, was how the idea for the book began. Michael adds how initially this reminded him of Carl Bettinger’s book “Twelve Heroes, One Voice” in that both Carl and Sari believe it is important to help your jury become the hero in the case. But after working with Sari, Michael sees how she focuses more on the hostage aspect, shows you how to release the jury panel from this, works to help you understand how important nonverbal communication can be, and gives practical tips to use in the courtroom.

Jumping right in Michael introduces the highly debated topic of “inclusive voir dire” versus “exclusionary voir dire.” He reveals how in the past he has used exclusionary voir dire to find his bad jurors, but understanding Sari’s thoughts on the “hostage mentality” has made him rethink his voir dire technique. Putting it bluntly Sari gives the example of “when you come in with the mindset of ‘who here is out to kill me and how do I kill them first’ that is like a poison and a disease” which then spreads and has your potential jurors wanting to find a way to get out of being selected for your jury.  A different mindset where you find the people who want to help you can change this and Sari’s analogy involving hiring a new paralegal and sorting through resumes helps put everything into perspective.

Michael pivots the conversation into how important mindset is for trial lawyers. Sari truly believes “how you’re thinking, affects how you act, which affects your results” and explains how the CTFAR model can help. Michael gives the example of his mindset before his upcoming jury trial and how he is reminding himself “jurors are good people and want to do the right thing and help my client.” This example leads to Sari sharing just how useful the mindset of “the jurors love me” was for a client of hers and how the success of this led to a $10 million dollar jury verdict. And if you are thinking “this is bullshit” Sari explains the communication science behind it and why it works.

Moving from mindset back to voir dire, Sari and Michael discuss how frustrated potential jurors are in the jury selection process. When jurors are not sure why they are there and what is happening it’s critical to get to the point and say what they are in court to do. The next step is to then think about voir dire as a group process and not an individual process, because you are there to create a group and you want a group to reach a verdict in your case not 12 individuals. Michael adds how equally important it is to think about the information you share with the group, the order in which you share it, and how you shape the conversation. The order in which you share your information is crucial and your timing is too, which leads to Sari explaining how jurors will immediately think whatever principle or fact (good or bad) you bring up first is the most important part of your case.

Michael wraps up this episode with a discussion on managing energy. He shares his experiences as a trial lawyer by describing his energy level as a young attorney as being extremely high energy at all times, but then when he tried to slow down he came across as “low energy and passionless,” and now he has learned about “managing energy” to keep the jury engaged and never bored. “Ringing the bell” is an engaging way for attorneys to keep the jury on the edge of their seat and is described as a tool for great storytelling in your opening. However, these techniques are not natural and as Michael points out you have to practice before you do this in front of the jury successfully. Practice should not be confused with scripting an opening, so Sari reminds listeners this is for “the ease and the delivery of information not rehearsing it word for word.”

The podcast is filled with additional great advice ranging from the importance of videotaping yourself, why it is imperative to rehearse saying the dollar amount you want a jury to award, thinking about the principles in your case, how journaling can help you in your mindset, using devils advocate questions, thinking about voir dire and how it connects jurors to you in your opening, and so much more. It’s truly a show any attorney will want to listen to more than once.

 

BACKGROUND ON SARI DE LA MOTTE

Sari de la Motte is a nationally recognized coach, speaker, and trial consultant. She has trained extensively with an internationally recognized authority in nonverbal communication and is an expert in nonverbal intelligence.

Sari specializes in helping trial attorneys communicate with jurors.

Sari speaks to audiences of a few dozen people to audiences of over a thousand. A sought-after keynote speaker, Sari is often asked to headline conferences across the United States.

Sari consults with trial attorneys all over the country, assisting with trial strategy, voir dire and opening statement. She conducts mock trials in her studio in Portland, Oregon and assists with jury selection on-site.

Sari has spoken for, and works with, several members of the Inner Circle of Advocates, an invitation-only group consisting of the top 100 trial attorneys in the United States. She’s has been a featured columnist for Oregon Trial Lawyer’s Magazine, Sidebar, and has also written for Washington State Association of Justice, Oregon Criminal Defense Attorney, and other legal publications. She provides CLEs for various state association of justices around the country.  Because of her unique ability to help attorneys communicate their real selves, she has been dubbed “The Attorney Whisperer.”

Sari is regularly interviewed on TV, radio, and in print, and has appeared in the Atlantic, Huffington Post, The Oregonian, Willamette Week and other publications. Her book, From Hostage to Hero: Captivate the Jury by Setting Them Free was released by Trial Guides in November, 2019.

For more information on Sari de la Motte you can visit http://www.saridlm.com/