94 ā Delisi Friday ā Building Your Leadership Dream Team
In this episode of the Trial Lawyer Nation podcast, Michael sits down with his Director of Marketing and Business Development, Delisi Friday, to discuss how they built their leadership team.
The episode begins with a look at how the leadership team started. Michael shares how it started like many of his business decisions, based on a concept from Patrick Lencioni. He started by having regular meetings with his partners, but quickly noticed the flaws in that system – 3 lawyers were making decisions for everybody at the firm, without any input from the non-lawyer leaders who had āboots on the ground.ā He found that decisions were being made with old or incomplete information and decided to include Delisi and Teresa (the firm operations manager) on the team.
āLawyers donāt have a monopoly on good ideas.ā ā Michael Cowen
Delisi shares why she loves being on the leadership team. Not only does she provide a valuable and unique perspective in the decision making process, but being privy to the firmās finances and operations has helped her do her own job better. Michael also adds that many team members feel more comfortable going to Delisi or Teresa with problems than they would feel going to him or the other partners.
āItās uncomfortable to come to the person who signs your paycheck and tell them something thatās not favorable.ā ā Delisi Friday
Michael then goes into detail on how they formed the team and what they did. He explains that the foundation for any good leadership team (and a common theme in this episode) is trust. Building that trust has taken time, but he noticed that trust grew rapidly once the leadership team spent two days answering just five questions about the business. This is where their core values were decided, which form the basis for every decision made. If something doesnāt fit in those core values, everybody on the leadership team feels comfortable calling that out and vocalizing their disagreement.
āThe debate needs to happen, and it takes a lot of trust to say, āMichael Cowen, I donāt think thatās a good idea and hereās why.āā ā Michael Cowen
After a brief discussion on how they measure success in different areas of the firm and how they use those metrics in lieu of a prepared agenda for their weekly meetings, Michael and Delisi continue to talk about trust, conflict, and decision making in their leadership team.
Michael shares why itās important for leadership team members to know if he says something critical about them, itās coming from a good place rather than trying to put them down – and this vulnerability-based trust is really hard to develop. Delisi agrees and reveals she can take things personally and has had learn to be in the right mindset going into these meetings. And while most of their decisions are a consensus, not all are, giving the recent example of a vaccine mandate at the firm, which they decided against after a lengthy and heated debate. The most important thing, Michael says, is that everybody feels heard and the team is respectful of one another.
āItās a beautiful thing to see in a business, and I also think it makes us a healthy business.ā ā Delisi Friday
After sharing how to look for disagreement in facial expressions and body language when itās not being vocalized, with Delisi sharing an interesting comparison of this and voir dire, Michael opens up about how it isnāt unnatural for him to have uncomfortable conversations. But as heās gotten better at having them at work, heās also grown more comfortable having them with his family at home.
āItās a skill that we have to develop, like anything else. And itās a skill that really pays dividends.ā ā Michael Cowen
One of the most uncomfortable conversations for him was that of the firmās finances, which he now shares the details of with his entire leadership team. At first, Michael shares, he was worried that they would panic and leave because of the ups and downs that happen in a contingency fee-based practiced- but nobody was criticizing, and nobody quit.
Recognizing the emotion involved in sharing your businessās finances with other team members, Delisi asks Michael if he felt relieved to share that burden with others. Michael says he did, and he encourages other firm owners listening to do the same, especially if thereās a team making business decisions involved. And while there have been some challenging times, especially during COVID, Delisi agrees that itās important for her to have that information when sheās involved in making business decisions.
So, how big does a firm need to be to consider having a leadership team? Delisi believes that no firm is too small – even if that means the team is only 2-3 people. Whether you meet with your CPA or even just a trusted mentor once a quarter, the important thing is to have somebody helping you make decisions, set goals, hold you accountable, and reach them.
After once again recommending the book āThe Advantageā by Patrick Lencioni (seriously, buy it), Michael ends the show on a sentimental note and encourages everyone listening to put in the effort to making their work family the best family it can be.
āWe spend more time with our work families than with our own families. Letās try to make it the happiest, healthiest family we can.ā ā Michael Cowen
This podcast also covers why your core values canāt be aspirational, how to look for disagreement when itās not vocalized, how to assess a teamās performance, and much more.