How Customers Think: Essential Insights into the Mind of the Market by Gerald Zaltman
Authored by Gerald Zaltman
Mentioned by Ken Levinson
Resources
Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers by Gerald Zaltman
Authored by Gerald Zaltman
Mentioned by Ken Levinson
Metaphors We Live By author George Lakoff and Mark Johnson
Authored by George Lakoff and Mark Johnson
Mentioned by Ken Levinson
The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change
Authored by by Mentioned by Sari de la Motte
The Advantage
Authored by Patrick Lencioni
Mentioned by Sonia Rodriguez