Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers by Gerald Zaltman
Authored by Gerald Zaltman
Mentioned by Ken Levinson
Resources
Metaphors We Live By author George Lakoff and Mark Johnson
Authored by George Lakoff and Mark Johnson
Mentioned by Ken Levinson
The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change
Authored by by Mentioned by Sari de la Motte
The Advantage
Authored by Patrick Lencioni
Mentioned by Sonia Rodriguez
The Five Dysfunctions of a Team: A Leadership Fable
Authored by Patrick Lencioni
Mentioned by Sonia Rodriguez