110 – Bill Biggs – Why Every Problem Is a Leadership Problem

The term “culture” might be the most misunderstood term in corporate America today. But it couldn’t be more important. Don’t miss this episode of Trial Lawyer Nation as Bill joins host and renowned trial lawyer Michael Cowen as they discuss what it takes to build a strong company culture, how to cultivate future leaders, and why “every problem is a leadership problem.”

Company culture is about a lot more than just being friendly to a coworker or having a welcoming office environment. It consists of your firm’s collective values and your commitment to sticking with them. Culture can transform your organization and generate more profit while keeping your team — and your clients — happy.

In short: culture is everything. 

“Most firms — most businesses — fail, not because of bad business ideas, but because of internal fracture and interpersonal issues,” says Bill Biggs, CEO of Jeffrey Glassman Injury Lawyers. 

As an expert organizational leadership consultant to law firms whose client list includes Heisman Trophy winners, NBA champions, and Olympians, Bill swears by his message to “love your people and demand high performance.”

“It takes somebody who’s naturally inclined to want to care for people but is also naturally inclined to compete, and to win, and understands what that means. I don’t know how you can be a really effective leader if you don’t have some element of both of those in you,” Bill says.

Featured Guest

Name: Bill Biggs

About: Bill Biggs is the Chief Team & Culture Officer for Pond Lehocky Giordano; Special Consultant to Walter Clark Legal Group and Price Benowitz; and Leadership Strategist at Vista Consulting. He’s considered one of the nation’s most innovative thinkers in law firm leadership. His unique perspective on culture and ability to inspire and multiply leaders has created a movement that is reshaping firms across the country. 

Bill is the founder of the Law Firm Leadership Summit and host of Transforming The Culture of Law Podcast. He is a limited engagement consultant to select firms and is relentlessly committed to spreading his message, “Love Your People & Demand High Performance,” as a platform for organizational success. He is also the President of Biggs & Associates, serving high-value sports professionals and franchises as a brand and messaging strategist. His distinguished client list includes Heisman Trophy winners, NFL HOFers, NBA champions, Olympians, and many of the top teams in college and professional sports. Bill is a Phi Kappa Phi graduate of Texas A&M University and completed his executive training through the CORe program at Harvard Business School. He lives in College Station, Texas, with his beautiful wife, two sons, and a herd of dogs.

Company: Pond Lehocky Giordano, LLP

Connect: LinkedIn | Website | Vista

Key Points

Top takeaways from this episode 

  • Be intentional with your company culture. Firms don’t fail because of a lack of talent; they fail when they crumble internally. That’s why it’s so important to be intentional about establishing a company culture. Start at the hiring process by hiring the right person, not just the most qualified candidate. Establish a set of core values and commit to them. Inviting a consultant to help can serve as an asset.
  • Cultivate a strong leadership team. An effective team of leaders should be made up of both lawyers and non-lawyers. But most importantly, leaders need to be aligned with one another, and with the people they’re managing, in their values.
  • Love people and demand high performance. Caring for your team creates a more profitable business, but all that starts with intentional hiring. “I believe when you love people you earn the right to demand high performance.”

Episode Highlights 

[01:02] Meet the guest: Today we’re joined by Bill Biggs, an innovative organizational leader who helps law firms transform their company culture so they can excel in today’s competitive world.

[02:38] What is culture, anyway?: Culture is perhaps one of the most overused, yet misunderstood terms in corporate America today. Bill walks us through what culture really is — and isn’t.

[04:27] Be intentional: Bill offers some advice to smaller firms that may struggle more than larger firms with developing strong culture and leadership. 

[13:12] Getting the best hire: Hiring intentionally may seem impossible amid today’s worker shortage, but there are ways to streamline the process while finding the right candidate.

[17:22] Attitude over experience: Experience isn’t the only determining factor when it comes to finding the right hire. Bill and Michael discuss why attitude and aptitude matter so much.

[20:40] Develop your leaders: Bill discusses how firms can establish company leadership and best practices for cultivating future leaders through professional development.

[23:49] Let your lawyers lawyer: Your leadership shouldn’t just be coming from your legal team. Bill explains why a leadership team from departments across your company is beneficial.

[30:30] A path for mid-level leaders: Cultivating mid-level leadership is a two-way street. Bill offers a step-by-step guide to helping pave that path for your best team leaders and helping them grow into “Multipliers.”

[34:12] More than profit: Bill explains why “love people and demand high performance” is his motto, and why it’s an effective leadership strategy.

[41:23] Every problem is a leadership problem: This is another phrase that Bill swears by. But what exactly does it mean, and what differentiates a good leader from a bad one?

[44:05] Leadership is not unique: There are plenty of resources out there designed to help you improve your culture and leadership. Organizations like Vista, PILMMA, and PetraCoach, as well as Mike Morse’s book Fireproof, are some of Bill’s top industry recommendations.

[46:11] Embrace ownership mentality: To improve your own workplace culture or climb to the top of your firm’s leadership ladder, don’t think like an employee. Use books — Start With Why by Simon Sinek and Multipliers by Liz Wiseman — to start thinking like a leader first. 

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In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.

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