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172 – Brian Glass – Leveraging Accountability, Delegation, and Data to Steer a Firm

Brian Glass started his career at a firm that competed with his father’s, Ben Glass Law. Today, he’s a partner at the firm, where he and his father have carved out their own practices and roles.

Brian visits with host Michael Cowen to share insights about what he’s learned as the firm’s integrator who manages budget, salaries, bonuses, marketing, or anything in the “integrator box.” Tune in for his strategies on building client trust, balancing multiple responsibilities, and assigning accountability.

Michael and Malorie welcome listener questions for a new “Ask Michael and  Malorie Anything” feature. To submit a question, email Michael.

Featured Guest

Name: Brian Glass | LinkedIn

About: Brian focuses his practice on personal injury and also helps run the firm. He is a thought leader on the topic of building great businesses.   

Company: Ben Glass Law

Connect: LinkedIn | Facebook | Instagram | YouTube | X

Episode Highlights 

[03:23] “I’m Ben Glass’s Son”: For the first 10 years of his career, Brian practiced at a firm that competed with his father’s. In 2019, he joined his father’s firm, Ben Glass Law.

[06:22] “We Stay in Our Lanes”: Ben is the visionary who specializes in long-term disability. Brian is the integrator who makes business decisions on salaries, budgets, and more.

[10:02] Entrepreneurial Operating System: The firm uses an EOS, or Entrepreneurial Operating System. The framework guides the firm in making decisions and assigning accountability.

[18:47] Finding a Rhythm: The firm has a section-wide meeting once a week to go through every single case so that every case is discussed once a month. At a separate meeting, the team discusses the top 20% of cases by estimated value.

[27:37] Great Legal Marketing: In addition to helping run the law firm, Brian helps his father operate Great Legal Marketing, a consulting, coaching, and masterminding company.

[30:36] Word of Mouth: Much of the firm’s marketing focuses on word of mouth rather than digital tools. 

[35:29] “Brian’s Got That”: The firm points callers to frequently asked questions either on its website or YouTube page, such as: “Your lawyer should have this quality.” “You build up this list of questions to which you are always a ‘yes.’ ‘Brian’s got that.’” 

[43:27] Delegate: Brian encourages lawyers and those who run law firms to delegate. “You have to surround yourself with a good team, and you have to be able to delegate the things that really are not needle-movers for you.”

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In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.

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