In this episode, Michael Cowen and Sonia Rodriguez reflect on the past year’s key lessons, emphasizing the importance of maximizing case value, the role of AI in legal practice, and the significance of clear communication and consistency within a law firm. They discuss how AI has been a game-changer in processing information and finding consistencies in data, despite its imperfections. The conversation also highlights the need for clarity in communication with team members and the benefits of maintaining consistency in work practices.
Featured Guest
Name: Sonia Rodriguez
About: Sonia has represented only plaintiffs for nearly 20 years. She practices in the areas of personal injury trial and appellate law.
Company: Cowen | Rodriguez | Peacock
Connect: LinkedIn
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201 – Breaking the Mold: Natanya Brooks on Creativity, Authenticity, and Winning Over Juries
In this episode, Natanya Brooks shares how creativity, authenticity, and bold experimentation transformed her trial practice and helped her connect more deeply with juries. From a life-changing experience to developing unconventional courtroom strategies, she explains how trusting your instincts and embracing vulnerability can lead to powerful results.
You’ll learn practical ways to break courtroom monotony, use engaging visuals and storytelling, and deliver arguments that truly resonate. If you’re ready to think differently and stand out, this episode will inspire you to push boundaries and elevate your approach.
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172 – Brian Glass – Leveraging Accountability, Delegation, and Data to Steer a Firm
Brian Glass started his career at a firm that competed with his father’s, Ben Glass Law. Today, he’s a partner at the firm, where he and his father have carved out their own practices and roles.
Brian visits with host Michael Cowen to share insights about what he’s learned as the firm’s integrator who manages budget, salaries, bonuses, marketing, or anything in the “integrator box.” Tune in for his strategies on building client trust, balancing multiple responsibilities, and assigning accountability.
Michael and Malorie welcome listener questions for a new “Ask Michael and Malorie Anything” feature. To submit a question, email Michael.
Featured Guest
Name: Brian Glass | LinkedIn
About: Brian focuses his practice on personal injury and also helps run the firm. He is a thought leader on the topic of building great businesses.
Company: Ben Glass Law
Connect: LinkedIn | Facebook | Instagram | YouTube | X
Episode Highlights
[03:23] “I’m Ben Glass’s Son”: For the first 10 years of his career, Brian practiced at a firm that competed with his father’s. In 2019, he joined his father’s firm, Ben Glass Law.
[06:22] “We Stay in Our Lanes”: Ben is the visionary who specializes in long-term disability. Brian is the integrator who makes business decisions on salaries, budgets, and more.
[10:02] Entrepreneurial Operating System: The firm uses an EOS, or Entrepreneurial Operating System. The framework guides the firm in making decisions and assigning accountability.
[18:47] Finding a Rhythm: The firm has a section-wide meeting once a week to go through every single case so that every case is discussed once a month. At a separate meeting, the team discusses the top 20% of cases by estimated value.
[27:37] Great Legal Marketing: In addition to helping run the law firm, Brian helps his father operate Great Legal Marketing, a consulting, coaching, and masterminding company.
[30:36] Word of Mouth: Much of the firm’s marketing focuses on word of mouth rather than digital tools.
[35:29] “Brian’s Got That”: The firm points callers to frequently asked questions either on its website or YouTube page, such as: “Your lawyer should have this quality.” “You build up this list of questions to which you are always a ‘yes.’ ‘Brian’s got that.’”
[43:27] Delegate: Brian encourages lawyers and those who run law firms to delegate. “You have to surround yourself with a good team, and you have to be able to delegate the things that really are not needle-movers for you.”
Connect with Trial Lawyer Nation
☑️ Follow us on X, Facebook, Instagram, and LinkedIn.
☑️ Subscribe to Trial Lawyer Nation on Apple Podcasts, Spotify, or YouTube.
In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.
Produced and Sponsored by LawPods.
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124 – Malorie Peacock – Why Focus Groups Matter and How To Make the Most of Them
Focus groups can be a pertinent tool for complicated cases to get a sense of how ordinary people think about a case.
Malorie J. Peacock, Partner at Cowen Rodriguez Peacock, uses focus groups to gain an outside perspective on her cases.
“Sometimes you get so wrapped up in the minutiae of your case or some technical details, or you’ve learned the case so well that you think it’s obvious to everybody else,” she explains. “Having that outside perspective is a way to get feedback to make sure you’re not just buying your own bullshit.”
Host Michael Cowen joins in on the discussion with Malorie who recently returned from hosting a focus group for one of her upcoming cases. They share what they’ve learned about focus groups, why you should consider using them in your own cases, how to facilitate them, what you gain from them, and most importantly, how to learn from them to inform your cases.
The episode provides examples of how to use both concept and adversarial focus groups to achieve your objectives, sharing real-life case studies that both Michael and Malorie have seen play out first-hand.
Featured Guest
Name: Malorie J. Peacock
About: Malorie J. Peacock is Partner at Cowen Rodriguez Peacock. She was born and raised in San Antonio, Texas, and received her JD from the University of Houston Law Center. During her time with Cowen Rodriguez Peacock, Malorie has worked on numerous commercial vehicle, trucking, and wrongful death cases. Malorie brings close attention to detail, commitment to finding safety issues and areas of neglect, continued utilization of technology and cutting-edge visuals in cases, along with a sincere passion to help those who have been hurt, to each and every case.
Firm: Cowen Rodriguez Peacock
Connect: LinkedIn
Episode Highlights
[02:18] Focus groups, defined: Malorie explains that a focus group is simply a group of people who are not associated with your case that allow you to test your strategy and get feedback.
[05:29] Different ways to test: There are many different ways to employ focus groups to add value to your case. Malorie advises the most important thing is knowing the purpose of the focus group.
[09:38] Bringing out your competitive nature: Michael talks about how adversarial focus groups can help lawyers rehearse for their cases ahead of time while channeling their competitive sides.
[13:41] Focus groups are not predictive of the numbers: Malorie reviews all the different variables that can change between a focus group and a court case that affect the numbers in the final outcome.
[15:21] Expect the unexpected: Michael speaks to how certain rulings from judges or specific facts being presented can have a big impact on how a case proceeds.
[21:18] Emotional attachments can get in the way: Michael points out that if you’re feeling emotional about a case and can’t run the focus group from a neutral perspective it might be better to hire a third party facilitator.
[24:35] How to find people to participate: Several different channels can be used to recruit people for focus groups.
[25:32] The right way to use Facebook ads: Michael provides an overview on how to properly use Facebook ads to recruit participants while maintaining neutrality in the process.
[35:10] To record or not to record?: Michael and Malorie debate how they prefer to record and document focus groups along with the benefits of each method.
[45:48] Choosing the right people to present: Malorie advises on how to balance the skills and likeability of two people if you’re holding an adversarial focus group to get good information.
[53:41] Big Rig Boot Camp: Michael reminds listeners that registration is open for the Big Rig Boot Camp on June 16th in San Antonio, TX.
Connect with Trial Lawyer Nation
☑️ Follow us on Twitter, Facebook, Instagram & LinkedIn.
☑️ Subscribe to Trial Lawyer Nation on Apple Podcasts, Spotify, Google Podcasts, and YouTube.
In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.
Produced and Sponsored by LawPods.
