family

43 – Joseph Camerlengo – The Complexity and Rewards of Operating a Specialized Law Firm

In this Trial Lawyer Nation podcast, Michael Cowen sits down with Joe Camerlengo, an extremely successful trucking lawyer from Jacksonville, FL, who is also the outgoing president of the Academy of Truck Accident Attorneys (ATAA), for a deep dive conversation on the specialization of trucking law.

Joe’s start as a lawyer began after being a finance major in undergrad, going to law school to be the CEO of a Fortune 500 company, and then falling in love with being a trial lawyer after taking a trial practice course. From there he only interviewed at defense firms and only wanted to be a defense lawyer, having “drank the Koolaid,” and thinking people were exaggerating their claims, lying, and cheating. But his perspective changed after his then-girlfriend, now wife got T-boned in her car and suffered a soft tissue injury which he quickly realized are very real and hurt. At that point he started to plan his exit although he didn’t want to leave, having only been at a defense firm for two and a half years. What he really wanted, was to wait until he tried cases and learned more about excess coverage in multiple layers and multiple defendants, which he did, and then waited until he was on the eve of being a partner at the defense firm and left to start his own plaintiffs firm.

Michael wastes no time in asking Joe how he became a trucking specialist, to which it all started with a single case Joe recalls vividly. The Tony and Johnson case was a case where a 19-year-old girl was killed by a double trailer truck which was driving on a small county road. Joe immediately dove into the regulations, bought Michael Leizerman’s book, The Zen Lawyer: Winning with Mindfulness, went to seminars, and fell in love with the complexity and being able to do real justice in that first trucking case. While the results of that case would obviously never bring Tony back, he was able to resolve it in a way that brought justice to her family and further pushed the trucking company to agree to not drive their double trailers on county roads anywhere in the state of Florida.

Michael then contrasts this with automobile cases where the driver who caused the wreck is a major factor. You can resolve those cases or if you try them, you rarely get full justice because a large percentage of responsibility is going to go to someone else. Plus, when you try them, you’re not going to win them as often, so the settlement values are such that instead of fully taking care of somebody, you are helping them more than they would have been helped had you not been there, but not really getting them full justice. As an example, he points to award a couple of million dollars for a quadriplegic over a lifetime is not really going to take care of them, as opposed to a trucking case. They both agree that with trucking cases there’s more likely to be a situation where the trucking companies are at fault, they DO have the resources, you can actually do more complete justice and in some cases, when you really have a good case, you can force them to agree to safety changes as part of a settlement and it just feels better knowing the impact you’ve had beyond the case itself.

Joe talks through the financial ups and downs of having your own practice and the discipline it takes to stay the course and be focused on the cases you are looking to take on while maintaining the expenses of the rest of your practice. Michael goes on to describe the conversation he had with Michael Leizerman when Cowen wanted to know how he got to the point where he only had good trucking cases and recalls Leizerman’s simple words, “I just said no to everything else.” Michael and Joe continue to talk about what goes into building a successful firm in direct relationship to the profitability of narrowing the scope of cases they’re willing to take on, which in large part, includes a firm’s capacity. Joe brings up a point that’s so often overlooked where you cannot run your people or yourself at 100% capacity. “That’s when you will break down. That’s when you’ll burn out. That’s when you’ll make mistakes,” Michael explains. Joe describes the need to have space in your inventory for that new call, because if you’ve said yes to some of those smaller cases because you had capacity at the time, and now you’re almost at capacity when the 9-figure case calls, the firm will likely not be in a position to do its best work on that case or the others. You need to have some capacity in your life, in your firm to take on arising unknown opportunities. The unfortunate side of the self-imposed stress placed on people when running at capacity all the time is the drugs, alcohol, suicide, infidelity, and everything else people do when they’re managing the stress in a bad way. You have to do what’s right for you and develop a stress level to where you’re still having quality time with your family and you’re not overworking yourself or your people. Joe recalls “they say people make you money,” whereas his theory at his firm is “happy people make you more money,” strongly suggesting the need to give your people support and “treat them like they’re gold.”

Michael and Joe continue to talk through a variety of topics regarding the solid building blocks they’ve both used in building successful practices including: Systems within the firm (intake checklists, forms, etc.) and the idea that when you follow the systems, it frees you up to do the creative stuff; The necessity to never neglect the business side of your firm and the impact it can have on your clients; Savvy accounting tips for lawyers who focus specifically on phantom income and their associated taxes; and several other important factors for law firms to consider.

This jam-packed podcast concludes with an in-depth look at one of Joe’s latest trial successes that have been 8½ years in the making and culminated with an astonishing $11.32M verdict for, of all things, a car wreck case involving their firm’s long-time IT employee. Joe is gracious enough to share so many details about the trials and tribulations of this case, and they were plentiful over the course of the life of the case.

BACKGROUND

Joe Camerlengo is a founding partner of The Truck Accident Law Firm where he maintains a nationwide trial practice specializing in the areas of serious personal injury and wrongful death caused by trucking, bus, and commercial motor vehicle crashes.   He is extremely hardworking and a passionate advocate for his clients.   Joe is board certified in truck accident law by the National Board of Trial Advocates and board-certified in civil trial law by both the Florida Bar and the National Board of Trial Advocates.   Joe is a member of ABOTA, has achieved a preeminent AV rating by Martindale Hubbell and has been voted a Florida Super Lawyer in Civil Trial and Personally Injury Law every year since 2008.  Joe serves as the President of the Academy of Truck Accident Attorneys, the Education Chair for the American Association for Justice Trucking Litigation Group, Chair of the Florida Justice Association’s Trucking and CMV Crash Section and serves on the board of the National Board of Trial Advocates and the National Board of Trucking Trial Advocates.  Joe speaks all over the country on issues relating to handling Trucking Crash cases and advanced trial techniques.  He has been a repeat speaker for the American Association for Justice, the Florida Justice Association, the Academy of Truck Accident Attorneys, the 360 Advocacy programs, and many other trial lawyer organizations.

An extremely hardworking and passionate advocate for our clients, Joe Camerlengo specializes in the areas of serious personal injury and wrongful death caused by a tractor-trailer and commercial motor vehicle crashes.  Joe is board certified in civil trial law by the Florida Bar and the National Board of Trial Advocates.  Joe lectures other attorneys on handling tractor-trailer crashes all over the county and has served as faculty at the AAJ Truck Litigation College.  Joe has achieved a preeminent AV rating by Martindale Hubbell and has been repeatedly voted by his peers as a Florida Super Lawyer, a member of Florida’s Legal Elite and a National Trial Attorneys top 100.

Joe is passionate about making our roads safer by pursuing and helping other attorneys pursue, bad trucking companies and dangerous truck drivers.  Joe remains actively involved in the leading trucking litigation attorney organizations.  He is the President and Board Member of the Academy of Truck Accident Attorneys; the Education Chair and Board Member of the American Association for Justice Interstate Truck Litigation Group; a board member of the National Board of Trucking Trial Advocates; and Co-Chair of the Florida Justice Association’s Trucking Litigation Group.

Joe began his legal career defending insurance companies and corporations for 7 years before founding the Camerlengo Law Group in 2001 to focus on civil justice.  He has been representing plaintiffs in serious injury and death cases since then and enjoys the challenge of taking on large corporations and insurance companies. In 2014, Joe and his team joined Coker, Shickel, Sorenson, Posgay, Camerlengo & Iracki.  In 2017, Joe joined forces with leading trucking trial attorneys Michael Leizerman and Joe Fried to form The Truck Accident Law Firm, handling trucking crash cases all over the country from the home office in Jacksonville, Florida.

Joe is a double Gator, having received his B.S.B.A. in Finance in 1991 and his Juris Doctorate from the University of Florida Levin College of Law in 1994, both with honors. Joe has been a member of the Florida Bar since 1994 and is also admitted to the United States District Court, for the Middle and Southern Districts of Florida and the United States Eleventh Circuit Court of Appeals.

Joe is actively involved in the Florida and Jacksonville Bar and his community and is a recognized leader on diversity and inclusion issues.  Joe currently serves on a Florida Bar Grievance Committee.  He has served on the Florida Bar’s Diversity and Inclusion Committee since its inception, serving as chairman in 2011-2012.  He is a Past President of the Jacksonville Bar Association. Joe also supports several charitable and community organizations such as the American Cancer Society, the Jacksonville Human Society, the Jacksonville Host Committee for Florida’s Children First and Leadership Jacksonville.  He enjoys coaching kids’ sports, playing golf, working out, surfing and, most importantly, spending time with his wife and their daughters.

Joe can be reached at jvc@truckcrashlaw.com

Additional Information:

EDUCATION
The University of Florida, Warrington College of Business, B.S.B.A. in Finance with honors (1991), Levin College of Law, Juris Doctorate with honors (1994)

CERTIFICATIONS
Board Certified in Civil Trial Practice, The Florida Bar, Board Certified in Civil Trial Practice, National Board of Trial Advocates

BAR ADMISSIONS
Florida Bar, member since 1994, Board Certified in Civil Trial since 2011, U.S. District Court, Middle and Southern Districts of Florida, U.S. 11th Circuit Court of Appeals

PROFESSIONAL HONORS, ACTIVITIES & AFFILIATIONS: 
Academy of Truck Accident Attorneys
President (2018 – 2019), Vice President (2017-2018), Board of Regents (2016 – present)

National Board of Trial Advocates
Board Member (2016-present)

National Board of Trucking Trial Advocates
Board Member (2016-present)

American Association for Justice, Interstate Trucking Litigation Group
Education Chair (2018-present), Membership Chair (2017-2018), AAJ Truck Litigation College Co-Chair (2018), Vision Zero Committee (2016-present), Side Underride Committee (2015-present)

Florida Justice Association,
Trucking Litigation Section Co-Chair (2016-present), Eagle Member, since 2006

American Board of Trial Advocates, since 2015

Jacksonville Bar Association, since 1994
Chair – Diversity Committee (2010-2011), President (2008-2009), Founder, Diversity Symposium (2009), President-Elect (2007-2008), Board of Governors (2000-2006), Co-Chair, Entertainment and Sports Law Committee (2004-2005), Foundation Advisory Committee (2001-2005)

President, Young Lawyers Section (2000-2001), President-Elect, Young Lawyers Section (1999-2000), Secretary, Young Lawyers Section (1998-1999), Board of Governors, Young Lawyers Section (1996-1998), Sports Commissioner, Young Lawyers Section (1994-1996)

Founder, 4th Judicial Circuit Trial Docket (2000-2001)
Florida Bar Association, since 1994
Executive Council, Florida Bar Standing Committee on Diversity & Inclusion (current), Chairman, President’s Special Statewide Committee on Diversity and Inclusion (2011-2012), Appointed to President’s Special Committee on Diversity and Inclusion (2010)

American Bar Association, since 1994
American Association for Justice, since 2001
Jacksonville Justice Association, since 2001
Treasurer (2006-2009), Secretary (2005)

University of Florida Bull Gator, Since 2006

Frequent CLE Presenter on Trucking and Trial Strategies

Certified NFL Agent (2000-2005)

 

RECOGNITIONS

Martindale Hubbell AV Rated, National Trucking Lawyers Top 10, 2017-present, National Trial Lawyers of the Year Top 100; 2012-present, Florida Super Lawyer, Plaintiff’s Personal Injury & Civil Trial; 2008-present, Florida Trend’s Legal Elite, 2014 to present, AVVO Superb Rating – 10 out of 10; 2008-present, Leadership Jacksonville, Class of 2010, Jacksonville Business Journal, 40 under 40, 2009, Florida Justice Association Bronze Eagle Award, 2008, Florida’s Legal Elite, Civil Trial Practice, FLORIDA TREND Magazine, 2006, Million Dollar Trial Advocates, Member since 2003

 

CIVIC ACTIVITIES:
Assumption Catholic School League Soccer Coach (2011-present), Armada Jacksonville Football Club Soccer Coach (2014-present), Arlington Football Club Soccer Coach (2010-2014), Leadership Jacksonville, Class of 2010, Jacksonville Host Committee, Florida’s Children First (2004-present), Jacksonville Area Legal Aid Volunteer, Sulzbacher Center Volunteer

REPRESENTATIVE CASES:
Tractor Trailer Wrongful Death:  Settled $8.8 million total recoveries, Tractor Trailer vs. Motorcycle serious injury:  Settled $6 million Policy Limits

10 level Spinal Fusion:  Judgment $5.86 Million, Rear End Collision by parts delivery truck:  Jury Verdict $4.85 Million, Tractor Trailer Head-On Collision:  Settled $3.975 Million, Tractor Trailer Rear-End Collision on Interstate:  Settled $3.5 Million, Head-On Collision with Limo Van:  Settled $2.65 Million, Tractor Trailer vs. Motorcycle Wrongful Death:  Settled $2.6 million, Tractor Trailer Tire Came Off:  Settled $2.2 Million, Head-On Collision with Small CMV:  Settled $2.05 Million, Commercial Vehicle vs. Pedestrian crash:  Settled $2 Million, Fatal Bus vs. Pedestrian Crash:  Settled $1.65 Million, Intersection Collision:  Settled $1.43 Million, Intersection Collision:  Jury Verdict $1.2 Million, Intersection Collision:  Jury Verdict $1.1 Million, Commercial Vehicle Crash at Port:  Settled $1.1 Million

QUOTE:
“I have been privileged to represent many families that have suffered greatly at the hands of bad tractor-trailer companies or overworked commercial drivers.  The more I know about semis, tractor-trailers and their companies, the greater my passion to pursue justice for the harms and losses they cause.  Trucking experience is critical.  Do not call a car crash lawyer to handle your trucking case.  Our firm specializes in Tractor Trailer and Commercial Vehicle crash cases and has the knowledge, experience, and resources to achieve full justice for you and your family.”

RESOURCES

Be the CEO of Your Law Firm

Authored by Alexandra Lozano 
Mentioned by Joe Camerlengo

35 – R. Rex Parris – Cognitive Science and the Persuasion of Jurors

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In this Trial Lawyer Nation podcast, Michael Cowen sits down an accomplished trial lawyer, speaker, and Mayor of Lancaster, CA, R. Rex Parris, for a conversation revolving around the intersection of cognitive science and the persuasion of jurors. Having acquired his knowledge over the course of his career, Rex has been able to leverage his deep understanding of cognitive science in obtaining dozens of 7, 8, and 9-figure verdicts and settlements, along with a historic and record-breaking $370,000,000 defamation jury verdict.

Michael’s curiosity starts the conversation off by asking Rex what he did do to obtain the skills he’s developed; which Rex breaks down his journey into its simplest form stating he first had to learn it was a “skill.” Many individuals think there are only a certain number of people who are born to be trial lawyers when the reality is they are just skills to be learned. Rex goes as far as to say that anybody who gets through law school has the capacity to learn those skills and do a magnificent job in the courtroom. He shares how he went on to Trial Lawyers College and continued on to attend many CLE seminars, public speaking and voice seminars, and began studying a lot of cognitive science, all of which to learn how people make decisions, how to persuade people, and how to interact and engage people. Michael shares how the more people he meets at the top of the industry, the more he sees the commonality of their constant desire to learn more.

Focusing on the things Rex has learned through his studies of cognitive science, Michael turns his attention to finding out the things most helpful to Rex in the courtroom. As Rex sees it, everything from where he stands, to where he looks, and what he does with his hands and body is important. He goes on to talk about keeping his fear level down by controlling his heartbeat, which he knows he wants to keep between 90-100 bpm in order to stay in “the zone.”   He also knows how to lower his heart rate when it goes over 100 through a technique called “combat breathing” along with taking note of several other observations within the moment, in order to snap back into the present refreshed and ready to go. To that point, Michael shares how when he’s in a trial, he tries to feel the joy of being in trial and let the outcome take care of itself stating “the more I want to win and worry about the outcome, the less I trust the jurors,” which inevitably comes through in your body language or eye contact. Instead, Michael purposely decides he’s going to trust the jurors to do the right thing, and it always seems to work out better.

Rex then discusses his views on utilizing a classic reversal in the courtroom where he describes it as “in every scene of every movie or play there is a reversal of value” (using the example of how Star Wars starts in the desert and in the next scene you’re in the empire) the greater the contrast the better. In the courtroom, Rex talks through how he uses a lottery ticket analogy, where his client holds the “winning ticket” to the super big jackpot and the only thing he needs to claim it is to give up some things. He then proceeds to talk through all the things his client has to give up, stating everything that has been given up as a result of their injury without talking about the things that have been done to his client. The reversal then comes into play at the end, where Rex turns to the jury and asks if any of them want that ticket. They continue to discuss the differences of what a client has gone through and what they’ve lost, and Rex recognizes that most lawyers have been trained to present cases in a pain and suffering context as to what’s been done to their client but, he points out, in most cultures, “bad stuff” doesn’t have a value. Well-being is what equals wealth in America, citing what Steve Jobs would have given for a pancreas that worked. Which is why during the trial, Rex tends to focus on the parts of his client’s well-being which have been taken away. He also notes that juries are also much more inclined to compensate a plaintiff for things that have been taken away or the things they have been denied, rather than the things that have happened to them. Rex also goes so far and will sometimes even tell juries NOT to give his client a dime for the pain and suffering, just compensate his client for what was taken from them. The conversation continues as they talk about how you as a lawyer discover what exactly was taken from your client. Rex takes this well beyond the usual “get to know your client” and shares a technique even Michael is somewhat surprised at, but can’t wait to try. Rex points out, when it comes to relationships, “we’re not nearly as complex as we like to think we are.”

Keeping on the same path, Michael asks Rex how exactly he presents what’s been taken from his clients. Rex discusses why you don’t present it through your client, you present it through their relatives and neighbors in an effort to find the signals of trust for the jury that cuts through the general noise of a trial. He goes on to explain how there is no better way to send those signals of trust than through those who know your client best. As they discuss the topic further, Rex also reveals why he strives not to keep witnesses on the stand too long and tends to use a lot of video depositions to keep the case moving forward. In fact, he surprises Michael by sharing he uses as much video as possible when he goes to trial and his strategy to do so comes from learning “that the shorter the trial the bigger the verdict tends to be.”

Rex also shares some of the techniques and strategies he and his firm have been developing in the last few years based on a conversation he had with Robert Sapolsky, a neuroendocrinologist from Berkley and the author of “Behave – The Biology of Humans at our best and worst.” He later shares his technique for helping the jury value all that has been taken away from his client by relating those things to diamonds, and not just in his closing, but all throughout the trial starting in voir dire.

The conversation shifts to look at how lawyers don’t want their experience to work against them in looking that much better than the other side, as Michael puts it “you don’t want to look like Goliath.” And while Rex used to subscribe to this thinking, he has learned to move past that and focus solely on his credibility in the courtroom when it comes to the jury and being able to maintain his credibility throughout the trial. Rex explains that he is more than willing to admit in front of the jury when he is wrong, such as when an objection comes up and he realizes they are right, which helps to maintain his credibility. He also goes as far as memorizing the evidence section codes, not for the benefit of the judge, but again for the jury, so they can continue to look to him as the most knowledgeable and credible source in the courtroom.

Michael and Rex end the podcast by discussing extremely valuable topics such as: using the Warren Buffet method in regards to case selection; mind mapping to prepare for trial; visuals in the courtroom; why Rex avoids using “tricks”; the most important thing Rex does every day and how he balances work, life, and being a city Mayor; insights from Rex’s recent case which resulted in a $41.6M verdict; the extraordinary measures Rex’s firm has taken to practice EVERYTHING; the skills every lawyer needs to learn; Rex’s views on neckties (which is actually surprisingly insightful); and so much more.

“Please note the TLN19 discount code mentioned in this show has now expired.”

 

 

 

BACKGROUND

Pursuing a career that helps others has always been R. Rex Parris’ first choice and for good reason. Growing up, Rex’s father lost his leg in a motorcycle accident because of someone else’s negligence. He witnessed firsthand what happens to a family when the pillar of the household is severely injured through no fault of their own. This tragic event inspired Rex to pursue a life that helps people overcome the physical and financial burdens that result from any kind of accident.

Rex never had it easy growing up. His father left at a young age and his mother worked as a waitress to support him and his three brothers. They often had to collect welfare to make ends meet. Rex dropped out of high school and got a job as a busboy, but shortly after started using drugs and nearly ended up in jail. When he realized he had to make a change, he went back to school and turned his life around.

In 1977, Rex received a Bachelor of Arts degree in Law & Society from the University of California Santa Barbara, where he was a member of the prestigious UCSB Scholars’ Program.  After receiving his Juris Doctor in 1980 from Southwestern School of Law in Los Angeles, he was certified as a Master Advocate in 1991 by The National Institute for Trial Advocacy in Washington, D.C.  He has been a member of the California Bar since 1980 and is a member of several federal and appellate courts and multiple trial attorney associations.

In 1985, Rex and his wife Carrol founded PARRIS Law Firm, a personal injury law firm that has helped thousands of families recover from life-altering accidents. PARRIS Law Firm also helps aggrieved workers who have been wronged by their employers, and those affected by environmental catastrophes. Rex handles a wide variety of other cases as well, ranging from class actions to products liability and business torts.

Since its founding, Rex has tried over 50 civil jury trials in courts throughout California and has recovered more than $1.4 Billion in verdicts and settlements for his clients. He made history by being the first lawyer to obtain a million-dollar verdict in Kern County. Years later in 2009, Rex was lead counsel in obtaining a historic defamation jury verdict of $370 million against George Marciano, the founding designer of Guess jeans. Not only has he faced off against some of the world’s largest companies, he consistently wins.

At the start of 2018, Rex went into back-to-back trials and totaled a combined $94 million for his clients in a matter of just 90 days. During both of these cases, Rex worked tirelessly for years and demanded justice on behalf of his clients, obtaining $52,708,374 for two brothers and $41,634,170 for a young quadriplegic whose life will never be the same because of someone else’s actions. Although these clients’ lives will never be whole again, Rex never stopped fighting to restore their well-being. The strength and courage he showed during these trials allowed jurors to hear the real stories of the people behind the lawsuits.

Another one of Rex’s most notable cases involves the largest gas well blowout in U.S. history. Rex, along with thousands of residents of Porter Ranch, are still demanding answers almost three years after a massive gas well blowout was discovered near their neighborhood. Gas was injected underground by Southern California Gas Company into illegal wells. A well experienced a massive failure and blowout in October 2015. This was predicted by Southern California Gas based on public records. Public health officials still do not know if it is safe for people to live there. Residents have been experiencing major health problems, and many have relocated because of the dangerous gases contaminating the air. Rex and his team are dedicated to helping these residents get the financial compensation they need to get their lives back on track after this terrible catastrophe. In November 2018, the California Court of Appeal Second District called into question why Southern California Gas Company and the Los Angeles County District Attorney’s Office rushed into a plea deal that denied criminal restitution to the victims. Rex will see that they justify why the victims wait to recover their losses when the constitution says otherwise.

In addition to personal injury, environmental and employment cases, Rex has also served as counsel on cases involving the California Voting Rights Act. In 2012, Rex served as co-counsel and advisor to attorney Kevin Shenkman and Milton Grimes for a lawsuit against Palmdale, California in order to amend its election process to district voting. This lawsuit was on behalf of the diverse population of the Antelope Valley to have better representation in its city officials.

In November 2018, Rex obtained another successful verdict for the people of Pico Neighborhood in Santa Monica. The judge ruled that Santa Monica’s elections were intentionally designed to discriminate against minority voters. The Plaintiffs fought for Pico Neighborhood to have equal representation on the Santa Monica City Council to ensure accountability for the City’s actions. This ruling will allow the residents of the Pico Neighborhood to finally be heard.

PARRIS was the first law firm to file a class action lawsuit against Southern California Edison for starting the historically catastrophic Woolsey Fire in November 2018. The Plaintiffs are seeking economic and non-economic damages inflicted upon homeowners, renters, and businesses. Hundreds of people lost everything, and it is Rex’s mission to help restore the balance in these people’s lives.

As a successful civil justice attorney, entrepreneur, speaker, and published author, Rex is highly sought after to speak both nationally and internationally. Rex speaks at trial attorney seminars across the country, where he often teaches about the intersection of cognitive science and the persuasion of jurors. He always prepares for trial by using the latest science in persuasion skills. He regularly shares this knowledge as a guest lecturer at Loyola, Pepperdine, and Baylor Law Schools as well as state bar associations across the country.

In the midst of growing his practice into a legal powerhouse, Rex became the third directly-elected mayor of his hometown of Lancaster, California. Since his initial election, he has been re-elected three times, receiving 67% of the popular vote in 2016. Within two years of taking office, Lancaster’s crime rate plummeted 32% and gang violence declined by 81%. Rex has revitalized Lancaster’s historic downtown district and has been universally praised for establishing a family and business-friendly atmosphere. In 2013, Lancaster was named the Los Angeles County Economic Development Corporation’s Most Business-Friendly City in Los Angeles County for the second time in six years.

Rex travels around the world to share his vision of making Lancaster the Alternative Energy Capital of the World, and his successes in this arena have repeatedly garnered worldwide media attention. In October 2018, Rex traveled to Australia to be the international keynote speaker for the Cities Power Partnership Summit, Australia’s leading local government climate change forum. In partnership with Solar City, Rex successfully made City Hall the first building to use all solar power. The benefits were instant, as the cost of power dropped by half for the municipal building. Within two years, the technology was saving the city of Lancaster tens of thousands of dollars in utility costs and brought in close to $400,000. In 2017, the California State Senate designated the city of Lancaster as an Alternative Energy Research Center of Excellence.

As mayor, Rex launched a dynamic economic development division that aggressively pursued and successfully attracted manufacturing giants BYD and Morton Manufacturing, creating hundreds of jobs for the community. After gaining Morton Manufacturing, the city of Lancaster attracted high-tech manufacturing company Innovative Coatings Technology Corporation, which also brought new jobs that contributed greatly to the local economy. Rex’s economic development division continues to transform Lancaster through its Medical Main Street, LED Streetlight Conversion, and Green Energy Public Transportation initiatives. After partnering with IBM Watson the City of Lancaster projections for 2019 are for an additional 45-50% reduction in crime with the use of artificial software and technology. GQ magazine designated him one of America’s 10 most influential Mayors.

Rex also focuses his energy on philanthropy. He and his wife Carrol are the founders of the Parris Institute of Professional Development at Pepperdine Law School, and he is frequently a featured speaker and on the board of Gerry Spence’s famed Trial Lawyers’ College. In 2001 the high school district named the newest school R. Rex Parris High school in the city of Palmdale. The primary mission of R. Rex Parris High School is to serve those students who are significantly behind in meeting their high school graduation requirements so they can still graduate on time. He is the founder of a number of local charities including Lancaster Child Abuse Task Force, Antelope Valley War on Gangs, and Valley Volunteers Program. His law firm has a sister brand called PARRIS Cares, where he and his team focus on making a positive difference in the Antelope Valley through charities and local organizations.

Rex is a green energy champion, economic hero, and one of the most successful practicing attorneys and victim’s rights advocates in California. In addition to all of this, he has found the time to provide assistance and startup funding for a biotech company called Carthronix.  A true champion of justice, Rex will continue to innovate and work tirelessly in everything he does to improve the service and results of his community, clients, and family.

 

RESOURCES

Never Split the Difference: Negotiating As If Your Life Depended On It
By Chris Voss with Tahl Raz

Start with Why: How Great Leaders Inspire Everyone to Take Action
By Simon Sinek

In the Line of Fire: How to Handle Tough Questions When It Counts
by Jerry Weissman

 

26 – Jack Zinda – Success by Design

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In this Trial Lawyer Nation podcast, Michael Cowen sits down with an accomplished trial attorney, Jack Zinda, for an inside look at his bustling personal injury law practice. Built from the ground up in a county where seemingly no one wanted to start a law office because the juries are so conservative, Jack has built his practice up to include 3 offices with 63 people on his team, 23 of which are lawyers.

Jack’s humble beginnings working in his father’s restaurant washing dishes and waiting tables, contributed to him becoming a great trial lawyer by teaching him to learn how to talk to people, which he says was “great training.” Michael admits that he actually looks for “waiting tables” on the resumes of his potential lawyers as he understands that such experience comes with being able to deal with people, even when they are being unreasonable, among other reasons.

As they dig in deeper to Jack’s practice, he directly correlates the growth of business to an exercise he did after reading the book “The E Myth” where he laid out a plan for where he wanted his firm to be in the future and worked backward from there in order to develop a plan of action. He also made sure to account for his core values and not giving up practicing law seeing as one of his top motivators for getting into Personal Injury law was to help people, and he never wanted to lose that. Michael and Jack also talk through their views regarding the use of consultants and how egos sometimes get in the way of success in this industry. Jack makes it extremely clear that “none of what [he’s] done is original” and that he’s simply taken what he has learned from others and built upon it to become successful. It also, from Jack’s perspective, comes down to the systems that get put in place and following them consistently; an example being that each lawyer in his firm is highly encouraged to attend two networking events per week in order to continue to build relationships.

As Jack reflects on the continued growth of his practice over the years, one of the most important decisions he discovered was who he hired to work at his firm. To prove his point, he describes the scenario where if you hire the most brilliant and amazing people to work for you in every aspect of your business and you have poor systems in place, chances are that you will likely still be successful. Whereas, even if you have the most robust and well-oiled systems in place, if you hire people who are unmotivated and don’t want to work hard, you are likely to fail. He goes on to say that even experience can be overrated when looking to hire someone. At the core, when looking to add people to your organization, people need to be hungry and driven, they need to be smart and organized, and they need to be hard working. Michael and Jack also talk through their hiring processes to get the “right people” into their firm. Surprisingly, the interview has very little to do with it and sometimes… neither does a candidate’s aspirations of working with your firm!

The conversation shifts to internal systems where Jack has gone so far as to hire a developer to create their case management system to his specifications. And not only has he found it to be a great way to customize his practice to run the way he wants it to but also works as a great training tool for everyone in his firm, even the most seasoned attorneys. Jack points out that even the simplest of things go into the firm’s checklists and procedures such as “read the local rules,” which, as easy as that might sound, he points out that it can be vital when working in as many jurisdictions as his firm does. Jack has also raised the bar on training and development within his firm by creating a position that solely focuses on it. Listening to Jack’s description of how he came up with and implemented this position is likely to deliver shock and awe to anyone who runs a firm, as it did for Michael during this podcast.

Michael wraps up the podcast with the question that is likely on everyone’s mind – How much of a “life” do you get to have, running a firm of this size and as successful as yours? Jack boils it down to really deciding what success means to you, first and foremost. What do you want to get out of the practice (note the sentiment of beginning with the end in mind)?  Jack explains that he sets hard and fast rules on family time and personal time and has become VERY intentional about it, down to the alarm on his phone that goes off at 6 pm that reminds him to “go home.” Michael points out that there is also a difference between being in the room with your kids and being present with your kids. Jack goes on to describe how he turns off his phone when he gets home and puts it in a drawer, making it harder for him to somehow “find” it back in his hands, IE: working when he shouldn’t. “Willpower is overrated. I think you’ve got to set yourself up for success by setting the atmosphere to do what you want to do in order to be successful,” which is certainly a great mantra for us all to take away from this conversation with Jack.

 

John C. (Jack) Zinda is the founder and senior trial lawyer at Zinda Law Group.

Jack has served as lead attorney on a wide range of complex catastrophic injury cases across the United States, including:

  • Fire death cases
  • Gas explosions
  • Wrongful deaths
  • Governmental torts, including wrongful death cases caused by law enforcement
  • Federal tort claims act cases
  • Traumatic brain injury cases
  • Commercial litigation
  • Motor vehicle collisions
  • Premises liability
  • Interstate 18-wheeler collisions
  • Product liability

As a trial attorney, Jack takes tremendous pride in giving a voice to individuals and families who need help battling Fortune 500 companies and large insurance conglomerates. His firm balances aggression with a strategy to maximize the outcome for clients, and every case is handled with a focus on getting ready for trial. He also knows the importance of communicating with his clients and ensures that they are part of the process. He is dedicated to always putting the needs of his clients first.

A native Texan, Jack graduated with a bachelor’s degree in business and political science from Southwestern University, where he distinguished himself as president of the Interfraternal Council and as a member of the Student Congress, the Student Judiciary, Phi Delta Theta, and the Pirates basketball team.

Jack went on to earn his Juris Doctorate from the prestigious Baylor University School of Law, which is perennially ranked as one of the top law schools for trial advocacy in the nation by U.S. News & World Report. While there, he was one of the finalists in the Bob and Karen Wortham Practice Court Competition.

Over the years, Jack has earned a reputation as a thought leader in the legal industry, and he has been featured as a speaker for numerous groups across the country, including the Brain Injury Association of Texas, the Williamson County Bar Association, and Mothers Against Drunk Driving.

Jack has also benefited his professional community through leadership positions in a variety of legal organizations. He has served as president of the Capital Area Trial Lawyers Association, as a member of the board of directors of the Texas Trial Lawyers Association, and as a member of the American Association for Justice, the Texas Bar Association, the Austin Bar Association, and WCBA. He is also involved with a number of consumer advocacy organizations.

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