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151 – Alex Begum – $2.1 Million Verdict in a Tough Case

Build “top mind awareness” for your law firm to get the PI cases you actually want. Then focus on what’s-in-it-for-the-jury to win them. 

In this episode of Trial Lawyer Nation, host Michael Cowen welcomes Alex Begum, the founding shareholder of Begum Law Group Injury Lawyers. Alex shares his journey towards mastering the business side of law, emphasizing the importance of financial acumen and creating a strong brand presence for law firm success. 

He also recounts the challenges behind a personal injury case he tried and the strategies he used to win a $2.17M judgment, highlighting the use of “judo law” to turn weaknesses into strengths, and the critical role of visual aids in demonstrating injuries to the jury in a low property damage case.  Additionally, Alex shares how he motivates the jury to do justice, tapping into what really matters to them. 

Don’t miss out! Michael’s book, Big Rig Justice: A Comprehensive Guide to Maximizing Value in Truck Accident Cases is now available!

Featured Guest

Name:  Alex Begum

About:  Alex Begum is the founding shareholder of Begum Law Group Injury Lawyers, which has offices in San Antonio, Brownsville, Dallas, McAllen, Laredo, and Albuquerque. A licensed attorney in Texas and New Mexico, his career in law began in 2003 – born from a desire to help others. This desire has not abated. The art of giving is something that Alex practices so routinely that it has become an integral part of his professional and personal life. His special interest in pro bono cases has been put to good use. His willingness to serve others, along with his knowledge and experience, saved an entire Texas community when they faced the probable loss of their homes.

Company: Begum Law Group Injury Lawyers | LinkedIn

Connect: LinkedIn | Email

Episode Highlights 

[04:41] Balancing both the business of law and trying cases: Alex runs multiple PI law firms and also tries cases himself. There aren’t many people that can do both. Alex shares that it’s taken a lot of time and effort to get the balance right, and the journey still continues. 

[07:43] How to develop as a trial lawyer: “You learn more from your losses than you do from your wins.” Go try as many cases as you can, realize that the learning never stops, and while you can get “beautiful nuggets” from what other trial lawyers do, in the end you have to use strategies in a way that is authentic to you. 

[11:35] From running a traditional law firm to creating a sustainable business: The key is understanding financials: a business plan, projections, budgeting, establishing financial patterns, how to use debt effectively. Many lawyers don’t have those financial skills, but you need to develop basic financial acumen to succeed.

[13:42] Your law firm needs “top mind awareness” to get the cases you want: It doesn’t matter whether it’s a law firm or soda, when marketing to consumers, familiarity is always going to win out when you look at the studies. 

[18:09] Background of the Michelle Gibbons case: Alex shares background information about his personal injury case that resulted in a $2.17M judgment. It was a three vehicle crash. But it was a more difficult case because you couldn’t see any damage to his client’s vehicle and his client didn’t go to the hospital or report any pain the day of the crash. 

[21:59] Frame weaknesses into strengths: You have to find a way to frame your worst points into your strengths, or find another person to try the case, or settle. Alex credits Gary Johnson’s Winning the Unwinnable Case for teaching him the technique of “judo law” which he and his team use on every trial. He shares how he applied this technique to the Michelle Gibbons case. 

[24:29] Overcoming minimal vehicle damage: Using visual aids and expert testimony can help jurors visualize how injuries occur, even in a low property damage case. 

[34:00] Future damages: Alex talks about the potential risks associated with using life care planners, sharing that “our new policy is unless there is an actual fusion surgery or larger, we will not use a life care planner anymore.” 

[39:50] Motivating the jury to do justice: Juries are powerful. Alex shares how he was inspired by Carl Bettinger’s Twelve Heroes, One Voice.  Make the jurors the heroes, and encourage them to see their verdict as a heroic act for the community’s safety and well-being. 

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In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.

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